Course detail

Competitive Intelligence 1

FP-KciKAcad. year: 2017/2018

The course is focused on obtaining of information about competition in legally and ethically way. The aim of the course is to provide students theoretical foundations and methodology necessary for obtaining of information about competition in legally and ethically way. Emphasis is placed on learning the procedures for the analysis of the information obtained as a basic procedure.

Language of instruction

Czech

Number of ECTS credits

5

Mode of study

Not applicable.

Guarantor

doc. Ing. František Bartes, CSc.

Department

Institute of Economics (ÚE)

Learning outcomes of the course unit

Students will understand modern approaches and methods for gathering and evaluating information about a competitor, about the competitive environment including the creation of added value which is needed to obtain intelligence. Students will become familiar with the software tools used in Competitive Intelligence. They will also master the protection of business secrets of the company.

Prerequisites

Basic computer skills, Word, Excel.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Lectures consist of an explanation of basic principles, methodology of the discipline, problems and their solutions.
Exercises promote the practical mastery of subject presented in lectures or assigned for individual study with the active participation of students.

Assesment methods and criteria linked to learning outcomes

Conditions for passing an exam:
Written form. Only those students who have a recognized seminar paper can participate.
The exam has a written form. Only those students who have written credit in the IS are eligible to participate.
The exam consists of two theoretical open questions, the answer time is 20 minutes. It is evaluated:
a) Proper identification of the problem
b) The method and scope of the problem with emphasis on its explanation.
The answer to each question is evaluated separately. The final score is given by the arithmetic mean. The exam is classified according to the ECTS scale. Incorrect and unreadable responses are considered as inappropriate.

Course curriculum

Introduction
The significance of intelligence for management company
Work with data
Working with misinformation
Trade secrets of the company
Ethical Framework of Competitive Intelligence and international organizations CI
Organizing and staffing requirements in CI

Work placements

Not applicable.

Aims

The aim is to enable students to understand the issues of information systems which are necessary to gather information about competitors and equip students with skills for obtaining legal information about competitors and their subsequent evaluation.

Specification of controlled education, way of implementation and compensation for absences

Checking the results of independent work on assigned tasks.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

BARTES, F. Competitive Intelligence. Skriptum. VUT v Brně, Fakulta podnikatelská. Brno: Akademické nakladatelství CERM, s. r o., 2012. 217 s. ISBN 978-80-214-4613-7.
BARTES, F. Competitive Intelligence. Základ pro strategické rozhodování. Ostrava: KEY Publishing, 2012. 317 s. ISBN 978-80-7418-113-9.

Recommended reading

FULD, L, M. The New Competitor Intelligence. The Complete Resource for Finding, Analysing, and Using Information About Your Competitors. 1995. 482 p. ISBN 0-471-58508-4.
KAHANER, L. Competitive Intelligence. New York: Simon & Schuster, 1997. 300 p. ISBN 978-0-684-84404-6.
LIEBOWITZ, J. Strategic Intelligence. New York: Auerbach Publications, 2006. 223p. ISBN 978-0-8493-9868-1.

Classification of course in study plans

  • Programme BAK-KS Bachelor's

    branch BAK-EP-KS , 2 year of study, winter semester, compulsory

Type of course unit

 

Guided consultation in combined form of studies

16 hod., optionally

Teacher / Lecturer

doc. Ing. František Bartes, CSc.

Syllabus

Information on the competitive environment (The importance of information on the competitive environment for the senior management of the organization, The concept of information, Basic concepts: symptoms, data, functions, evidence, arguments, hypotheses news).
Determining the necessary information for senior management organization (Analysis of the problém, Determination of IQ, Determination KIT, strategic decisions and actions suggestions for early warning, profiles and descriptions of key players).
Sources of data and information (The distribution of sources of data and information, Conventional sources of data and information, Electronic resources data and information, Intelligence Map, Act intelligence antennas, Act attenuation effect).
The methods of obtaining data and information (Phase collecting data and information, Traditional methods for collecting data and information, Software tools for data collection and information).
Processing of data and information (determine the reliability of sources of information, the importance of the information for the organization, determining the veracity of the information, Storing data and information).
Misinformation (Definition of misinformation, Types of misinformation, Rumor).
Misinformation (Identification of misinformation, Analysis of misinformation.
Weather eighth competitor reactions, Reactive approach, Late approach, Convenient access, Proactive access, Determination of reaction competitor).
Trade secrets Organization (Definition according to applicable legislation, Principles of trade secret protection organizationPrinciples of trade secret protection organization, Secrecy activities in the organization).
Ethics Competitive Intelligence (Reasons observance of ethics in the process of Competitive Intelligence, Fuld Code of Ethics Competitive Intelligence, SCIP Code of Ethics Competitive Intelligence, Harm Rule).
International Organization Competitive Intelligence (Strategic and Competitive Intelligence professionals – SCIP, Association of Independent Information Professionals – AIIP, Global Intelligence Alliance – GIA, International aspects of Competitive Intelligence, Cultural, ethnic and religious barriers).
Organizational forms of Competitive Intelligence process in the organization (Research Organization (unit CI), Mirror organizations, Shadow Organization, Examples of monitoring competition abroad).
Requirements staffing process Competitive Intelligence Organization (General requirements, Specific requirements).