Czech

Not applicable.

Institute of Structural Economics and Management (EKR)

Students will obtain knowledge of specific marketing approaches for practical application in civil engineering. Students will be able to solve the problems and decision-making tasks using application software in the field of marketing research, six sigma marketing and marketing management.

The knowledge of the economics of construction enterprises.

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1. Marketing Research 1 – Marketing Research Methodology
2. Marketing Research 2 – Methods and Techniques of Marketing Research
3. Marketing Research 3 – Marketing Research Application
4. – 5. Application Software – Data Processing (SPSS, CRM)
6. Introduction to Six Sigma Marketing Process
7. – 8. Six sigma marketing scorecards – marketing performance measurement
9. Six Sigma in Strategic Marketing Processes
10 – 11. QFD in Marketing Area
12. Six Sigma in Tactical Marketing Processes
13. Six Sigma in Operational Marketing Processes

Not applicable.

The main aim is to furnish students with modern methods and techniques in the field of marketing application via the use of a systematic approach. Students will obtain theoretical knowledge of marketing tools and their practical application in business with the emphasis on acquiring long-term and sustainable competitive advantage with the use of marketing research and six sigma marketing.

Extent and forms are specified by guarantor’s regulation updated for every academic year.

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