Course detail

Společenská odpovědnost a etika podnikání

ÚSI-REEPOAcad. year: 2018/2019

Social intercourse, rhetoric and ethics of business offers basic information and skills of etiquette, culture and personal expression in writing. Business Ethics brings social and ethical view of the business itself. Students will learn how to use the tools of cultivation business ethics. The course develops students' communication skills and shapes their behaviour in business. It brings the knowledge that enhance students' competitiveness in the labour market.

Language of instruction

Czech

Number of ECTS credits

3

Mode of study

Not applicable.

Guarantor

doc. RNDr. Anna Putnová, Ph.D., MBA

Department

Faculty of Business and Management (FP)

Learning outcomes of the course unit

Students will gain the modern approach to business with a focus on social and ethical sphere. They will learn basic skills for dealing with ethical dilemmas. They will be able to participate in the development and application of current tools to improve business ethics in a company or institution. They will be encouraged to become able to speak in front of an audience and know the rules of etiquette

Prerequisites

Knowing the type of commercial companies, management tools, theories of firm behaviour, theory of consumer behaviour, international business practices.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Teaching is carried out through lectures and seminars. Lectures consist of interpretations of basic principles, methodology of given discipline, problems and their exemplary solutions. Seminars particularly support practical mastery of subject matter presented in lectures or assigned for individual study with the active participation of students.

Assesment methods and criteria linked to learning outcomes

Course-unit credit requirements:
1.Student has to visit seminars, 1 absent si allowed.
2.Individual presentation in steady date.
3. Final exam : correct answers
o A = 25-24b
o B = 23-22b
o C = 21-20b
o D = 19-18b
o E = 17-16b
o F = 15b a méně

Course curriculum

Business ethics - historical context
Social responsibility of business
The tools of improving of Business ethics
Rhetoric for mangers
Technique of speech
Etiquette
Image for managers

Seminars‘ contents are practicing the lectured topics and elaboration of case studies individually and in teams.

Work placements

Not applicable.

Aims

Cílem předmětu je ukázat etické a sociální dimenze podnikání. Globalizace ekonomiky přináší nové výzvy, které by nastupující generace měla být schopná řešit se znalostí současné teorie. Případové studie, které jsou součástí cvičení by mohly pomoci při řešení praktických dilemat v otázkách rozhodování.

Znalost rétoriky a společenského styku je konkurenční výhodou pro naše absolventy na trhu práce.

Specification of controlled education, way of implementation and compensation for absences

Students have to present their reports in front of other students in seminars.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

PUTNOVÁ,A., SEKNIČKA ,P.: Etické řízení ve firmě, Grada, Praha 2007, 168 str. ISBN 978 80247 162
PUTNOVÁ,A.: Sociální odpovědnost a etika podnikání. Skriptum pro KS FP VUT v Brně, str.57. 2004, ISBN 8021417841

Recommended reading

ROLNÝ,I.: Etika a podniková strategie. Nakladatelství Albert Boskovice, 1998, 128 str. ISBN.:80-85834-53-7
SAMPSNOVÁ,E.: Jak si vytvořit působivý image. Praha 1996, 135str., ISBN 80-85943-08-5
SEN,A.: Etika a ekonomie. Nakladatelství Vyšehrad 1999,120st. ISBN 98070215496
STEINMANN,H.:,LOHR,A.,Základy podnikové etiky, Praha:Victoria Publishig, 133str., ISBN 80-85865-56-4, 1995

Classification of course in study plans

  • Programme RRTES_P Master's

    specialization RRES , 2 year of study, summer semester, compulsory

Type of course unit

 

Lecture

26 hod., optionally

Teacher / Lecturer

doc. RNDr. Anna Putnová, Ph.D., MBA