Czech

Not applicable.

Students develop knowledge regarding general review of the trade and activities connected to tthe realization of the activities. They be are able explain term trade and trade activities, characterize social and economical importance of the trade, define term trade categories. Explain conditions of the trade on the ICT markets.

It is presupossed knowledge of basic macroekonomical and microeconomical ralations, corporate functions and corporate economics and knowledge of trade-law relationship of the company.

Not applicable.

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.Exercises promote the practical mastery of subject presented in lectures or assigned for individual study with the active participation of students.

Students have to demonstrate systematic and on-going work. The final assessment is classified according to ECTS and will depend not only on the results of the written examination of knowledge, but also the active participation of students in controlled lectures (seminars). The aim of evaluation is to test the knowledge, abilities and skills through team processing of the project, completing assignments and test. Final examination is based on sum of obtained points from seminars and writing exam.
Assessment methods of activities
Proposal of the Team Project 5%
Team Project 80%
Lectures (external lectures) 15%

Seminar 20%
Exam (writing) 80%

Lectures
1. Importance of the trade. characterization of the terms in the area of the trade. History of the trade.
2. Basic forms of the trade and set of enviromental conditions.
3. Requests od the trade activities on the ICT markets.
4. Trade categories.Dealers, agents of the trade activities.
Trade to the relation ot corporate functions. basic subsystems of manufacturing and commercial company.
5. Characterization of the purchase function. Management of purchase.
6. Models of purchase. Clasics models and model of purchasing of the end of 20th century.
7. Marketing of purchasing, research.
8. Supplier selection. Creation of teh suplier-customer relationships.
9. Administration of the purchase.
10. Development of the sale. in the modern society.
11. Organization of the sales. Selection, training and evaluation of the salers.
12. Work of the saler - profesional. Basic sales techniques. Sales negatiations.
13. Consumer behaviour. Summary.

Not applicable.

The aim fo the subject is to explain relation activities to the basic corporate functions. To characterize set of enviromental conditions in which are the trade realized on the ICT markets.

It is fully in competence of the teacher. Active presentation in the lecture and continuous control of the knowledge in the lectures.

Not applicable.

Not applicable.

ČERNÝ, V. Prodejní techniky. 1.vyd. Praha: Computer Press, 2003, str. 470, ISBN 80-251-0032-4. (CS)
JOBBER, D., LANCASTER, G. Management prodeje. 1.vyd. Praha: Computer Press. 2001. 431s. ISBN 80-7226-533-4. (CS)
LUKOSZOVÁ, X. Nákup a jeho řízení. 1.vyd. Praha: Computer Press. 2004. 170s. ISBN 80-251-0174-6. (CS)

CLOW, K. E., BAACK, D. Reklama, propagace a marketingová komunikace. Brno: Computer Press. 2008. 484s. ISBN 978-80-251-1769-9. (CS)
De PELSMACKER, P., GEUENS, M., VAN DEN BERG, J. Marketingová komunikace. 1.vyd. Praha: Grada Publishing. 2003. 581s (16s přílohy). ISBN 80-24- -0254-1. (CS)
TELLIS, G. J. Reklama a podpora prodeje. 1.vyd. Praha: Grada Publishing. 2000. 620s. ISBN 80-7169-997-7. (CS)