Czech

Not applicable.

Students will gain theoretical knowledge of business economics in the context
with individual business activities. Based on the knowledge and skills students should be able to apply the knowledge of business economics at lower positions in the company or in the business.

Secondary school knowledge and skills.

Not applicable.

Lectures consist of an explanation of basic principles, methodology of the discipline, problems and their solutions.

There is the oral examination.
TEST 50 points + 50 points
Classification:
A 100 – 90
B 89 - 80
C 79 – 70
D 69 – 60
E 59 – 50
F 49 - 0

Basic categories of business economics. Principles, objectives and functions of the company. Managing of a business – management, corporate governance.
Business plan. Typology of business. Surroundings of the company.
Balance Sheet. Assets and capital. Operating and net capital. Liquidity. Indebtedness. Optimal capital structure.
Profit and loss. Income and expenses, profit and their relationships.
The operational performance of the company. Return on equity (ROE), return on assets (ROA), return on sales (ROS), return on capital employed (ROCE).
Financial management. Long-term and short-term financing. Management of current assets. Financial Analysis. Financial Planning.
Investment management. Time value of money. Planning and classifications of investments. Efficiency evaluation.
Economics of decision-making. Classification of costs and revenues. Calculation.
Managerial concepts of cost. The relationship between profit, production volume, price and cost-tipping point. Budgets.
Control tools of economic management. Financial Accounting. Analysis. Internal audit.
Core business activities. Human Resources. Production. Purchase.
Marketing.
Conclusion.
Seminars:
Each seminar builds on the previous lecture with an emphasis on practical training of lectures.
1.,2. Starting a business-plan (basic structure).
Assets and capital. Balance Sheet. Operating and net capital. Cost of capital (WACC). Liquidity. Indebtedness.
3.,4. Profit and loss. The structure and calculation results. Business performance-ROE, ROI, ROA, ROS, IN.
5.,6. Financial activity-turning cycle of money. Inventory management, accounts receivable. CASH
FLOW. Investment activity-time value of money, DN, IR, NPV, VVP. Economic Value Added-EVA.
7.,8. TEST I, Calculation of the full cost (division, with evaluative numbers, overhead rates). Pricing. The tipping point. Establishment of the budget.
9.,10. Human Resources - calculation of wages. The calculation of labor productivity.
11., 12. TEST II

Not applicable.

The aim of the course is to familiarize students with the basic theoretical knowledge of business economics. The course deals with the construction, operation and activities of the enterprise. There is underlined the economic aspect of the issue and the focus on the terminology in the lectures.

The checking during the semester is based on the completion of one test.

Not applicable.

Not applicable.

KOCMANOVÁ, Alena. Ekonomické řízení podniku. Praha: Linde a.s., 2013. 358 s. ISBN 978-80-7201-932-8.
SYNEK, Miloslav a KISLINGEROVÁ, Eva, a kol. Podniková ekonomika. 5.vyd. Praha: C.H.Beck, 2010. 502 s. ISBN 80-7400-336-3.

KOCMANOVÁ, Alena a kol. Měření podnikové výkonnosti. Brno: Littera, 2013. 249 s. ISBN 978-80-85763-77-5. 2014 - ∞ 102550100
MIKOVCOVÁ, Hana a SCHOLLEOVÁ, Hana. Praktikum podnikové ekonomiky pro bakalářské studium. Plzeň:Aleš Čeněk, 2006. 231 s. ISBN 80-868-987-84.