Course detail

Selected Methods of Intelligence Analysis Competitive Intelligence

FP-PvmzPAcad. year: 2018/2019

The course is focused on the problem of evaluating information from acquired data, data and bits and pieces of information from a competitive environment, a specialized service of Competitive Intelligence firm.

Language of instruction

Czech

Number of ECTS credits

3

Mode of study

Not applicable.

Guarantor

doc. Ing. František Bartes, CSc.

Department

Institute of Economics (ÚE)

Learning outcomes of the course unit

Students will understand modern approaches and methods for gathering and evaluating information about a competitor, about the competitive environment including the creation of added value which is needed to obtain intelligence. Students will become familiar with the software tools used in Competitive Intelligence.

Prerequisites

The knowledge of organization and managerial functions of firms (basic level), the knowledge of work with PC and Internet (basic level).

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Lectures consist of an explanation of basic principles, methodology of the discipline, problems and their solutions.

Assesment methods and criteria linked to learning outcomes

Course – unit credit
To obtain the credit it is required:
a) Active participation in the exercises - the teacher evaluates
b) Recognized seminar work.

Course curriculum

1. Introduction
2. Define the news issue
3. Create a conceptual
4. Select appropriate methods
5. Fate and Visualization
6. Methods of time
7. Software support analytical work – 1. the part of the
8. Software support analytical work – 2. the part of the
9. Analysis of the challenge
10. the Organization of the analytical team
11. Resolving conflicts in the analytical team
12. Decision support
13. New approaches to intelligence analysis

Work placements

Not applicable.

Aims

Cílem předmětu je, aby si studenti osvojili teoretické základy a metodické postupy potřebné pro získání a osvojení znalostí v oblasti přípravy a vlastního zpracování získaných údajů, dat a informací pomocí jednotlivých metod zpravodajské analýzy. Studenti by měli být schopni ze získaných informací vytvořit přidanou hodnotu a sestavit zpravodajskou zprávu sloužící jako podklad pro strategické rozhodování vrcholového vedení podniku.

Specification of controlled education, way of implementation and compensation for absences

Checking the results of independent work on assigned tasks.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

BARTES, F. Competitive Intelligence. VUT v Brně. Učební texty vysokých škol. Brno: CERM, a.s., 2012. ISBN 978-80-214-4613-7. (CS)
BARTES, F. Competitive Intelligence. Základ pro strategické rozhodování podniku. Ostrava: KEY Publishing, 2012. ISBN 978-80-7418-113-9. (CS)

Recommended reading

CARR, M. M. Super Searchers on Competitive Intelligence: The online and offline secrets of TOP CI researchs.ISBN 0-910965-64-1. (CS)
FULD, L. M. The New Competitor Intelligence. The Complete Resource for Finding, Analyting, and Using Information about your Competitors. ISBN 0-471-58508-4. (CS)

Classification of course in study plans

  • Programme MGR Master's

    branch MGR-PFO , 1 year of study, summer semester, elective

Type of course unit

 

Lecture

26 hod., optionally

Teacher / Lecturer

doc. Ing. František Bartes, CSc.

Syllabus

1. Introduction — terminology intelligence analysis (a), the basic tasks for, the importance of intelligence for strategic management, defining the news process, basic methods for (deduction, induction, and abduction), understanding the nature of the competition and the competitive environment, epistemology importance for IA, the causes of intelligence failure.
2. Define the news issue-problem formulation, strategy, modelled according to the task paradigm, the objectives of the model and its combination (generic, component, collateral).
3. Create a conceptual model – the system definition (structural, procedural and functional model), concept maps, procedural maps, select the generic model.
4. Select the appropriate methods for intelligence analysis, errors in the selection of methods.
5. Fate and Visualization-the initial checklist, customer checklist, mind maps.
6. Methods for the analysis of time - chronology, the event flow, the array of events, patterns of behavior.
7. Software support analytical work – 1. part.
8. Software support analytical work – 2. part.
9. Analysis of the challenge.
10.The Organization of the analytical team
11. Resolving conflicts in the analytical team.
12. Decision support (Comprehensive administrator Table a decision force field Analysis, For and against, errors and corrections)
13. New approaches to intelligence analysis.