Czech

Not applicable.

Institute of Structural Economics and Management (EKR)

The results include both general indicators, which are used for rapid evaluation of contracts and detailed evaluation of various aspects of marketing in the construction industry. Obtaining a broad spectrum of knowledge in marketing with a focus on current concepts of business philosophy in construction. The lectures are completed with examples of companies which focus on customer satisfaction. The course is aimed to familiarize students with a variety of concepts and approaches to manage marketing terminology and an overview and practical experiences. The ability to work in distribution policy, procurement and acquisition opportunities in construction.

Knowledge of construction firm economic principles.

Not required

The course is taught through lectures and self-study assignments. Attendance at lectures is optional.

Credit conditions:
1. Attendance - Max 1 absence. Otherwise the credit will not be granted in any case.
2. Seminar work
• Students will create teams (about 2 people)
• Work teams will choose a topic for which they will write an essay in the range of min. 15 pages.

1. Introduction into the marketing.
2. Basic terms and principles.
3. SWOT analysis of the civil engineering in the Czech Republic, examples of use.
4. Marketing mix, strategic decision processes in the firm.
5-6. Specifics of marketing in construction
7-8. Strategic decision processes, strategic processes used in firm praxis.
9-10. Marketing research - methods and processes.
11. Marketing management in the firm - assumptions and principles.
12. Marketing audit of the construction firm.
13. Used elements in communication mix in construction.

Not applicable.

To get ability to work in distribution policy, contract acquirement and opportunities in construction production.

Extent and forms are specified by guarantor’s regulation updated for every academic year.

Not applicable.

Not applicable.

PLESKAČ, Jiří a SOUKUP, Leoš: Marketing ve stavebnictví. Praha: GRADA Publishing, a.s., 2001. ISBN 80-247-0052-2. (CS)

KOTLER, Philip a AMSTRONG, Gary: Principles of Marketing. New Jersey: Prentice-Hall., 2001. ISBN 0-13-029368-7. (EN)
Mc. CARTHY, Jerome a PERREAULT, Jr.William: Basic Marketing - A Global-Managerial Approach. Boston:IRWIN, 1993. ISBN 0-256-0509-5. (EN)
Mc. CARTHY, Jerome a William PERREAULT, Jr.William: Applications in Basic Marketing. IRWIN: Boston, 1995. ISBN-10: 0072521341. (EN)