Czech

Not applicable.

Institute of Structural Economics and Management (EKR)

The results include both general indicators, which are used for rapid evaluation of contracts and detailed evaluation of various aspects of marketing in the construction industry. Obtaining a broad spectrum of knowledge in marketing with a focus on current concepts of business philosophy in construction. The lectures are completed with examples of companies which focus on customer satisfaction. The course is aimed to familiarize students with a variety of concepts and approaches to manage marketing terminology and an overview and practical experiences. The ability to work in distribution policy, procurement and acquisition opportunities in construction.

Knowledge of construction firm economic principles.

Not required

The course is taught through lectures, practical classes and self-study assignments. Attendance at lectures is optional, but attendance at classes is compulsory.

Credit conditions:
1. Attendance - Max 1 absence. Otherwise the credit will not be granted in any case.
2. Seminar work
• Students will create teams (about 2 people)
• Work teams will choose a topic for which they will write an essay in the range of min. 15 pages.

1. Marketing and its role in business development
2. Marketing Planning
3. Marketing Research
4. Industrial markets and buying behavior of organizations
5. Marketing in the public sector
6. Methods of Marketing Communications
7. Distribution processes
8. Marketing analysis in construction
9. Marketing strategy
10. Less well known "P" of marketing mix

Not applicable.

Gain ability to work in distribution policy, contract acquirement and opportunities in construction production. Questions of basic management principles, leadership and management of fellow-workers in construction companies.

Extent and forms are specified by guarantor’s regulation updated for every academic year.

Not applicable.

Not applicable.

Not applicable.

Not applicable.