Course detail

Small And Medium-Sized Enterprises

FP-RdpPAcad. year: 2019/2020

The aim of the course is to provide students with specialisation studies in the management of the student's privately owned small businesses. Students will be informed about the philosophy of small and medium-sized enterprises and their positions in the economic system. Attention will be also paid to the management, marketing and financial aspects of small and medium-sized enterprises.

Language of instruction

Czech

Number of ECTS credits

4

Mode of study

Not applicable.

Guarantor

prof. Ing. Vojtěch Koráb, Dr., MBA

Department

Institute of Management (ÚM)

Learning outcomes of the course unit

Students will know all aspects connected with founding of own small company, including respective issues from marketing, HRM and finance of small companies. Students will be able to run business actively, e.g. to found and manage a small company.

Prerequisites

Students are expected to have the following knowledge and skills: trade act, business act, bankruptcy act and creative thinking for founding of own small company.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

The course is taught through lectures explaining the basic principles and theory of the discipline. Exercises are focused on practical topics presented in lectures.

Assesment methods and criteria linked to learning outcomes

Graded course-unit credit is awarded on the following conditions:
1. Active participation in the seminars, which will be checked by the teacher - max. 100 points.
2. Completing a semester work in a defined term - max. 100 points.
3. Succesful passing of test - 100 points.
4. Total amount of points required for a graded curse-unit credit has to be higher than 250 points.

Course curriculum

1. Introduction to small business, history, basic terms, definitions and facts.
2. State of small business in the economy, external environment of small business.
3. System of small business support in the Czech Republic.
4. Business model of small company.
5. Start of small companies, business entities, business location,
6. Franchising, advantages and disadvantages of franchising concept, examples of franchising in the Czech Republic and in the world..
7. Business plan, small business strategy.
8. Model of small business growrth, stages and cirisis.
9. Management of family-owned companies, succession management in family business.
10. Resources management, small company limited marketing.
11. Financial aspects of small business, starting capital.
12. Small business bankruptcy, insolvency act.
13. New trends in entreprenurship, intrapreneurship, business networks, strategic alliances.

Work placements

Not applicable.

Aims

The aim of the course is to specialize the students of study, programme Corporate Business and Management, and provide them with a plenty of information, knowledge and skills necessary for founding and managing their own small company.

Specification of controlled education, way of implementation and compensation for absences

Checking of individual study results on engaged tasks. In the case of excused absence, the teacher may set in justified cases a make-up condition, usually working out of a partial task.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

KORÁB, V. a V. BUMBEROVÁ. Drobné podnikání. Brno: CERM, 2014, 65 s. ISBN 80-214-2651-9. (CS)
SRPOVÁ, J. V. ŘEHOŘ a kol. Základy podnikání. Teoretické poznatky, příklady a zkušenosti českých podnikatelů. Praha: Grada, 2010. ISBN 978-80-247-3339-5. (CS)
VEBER, J., SRPOVÁ, J. a kol. Podnikání malé a střední firmy. Praha: Grada, 2005. ISBN 80-247-1069-2. (CS)

Recommended reading

KORÁB, V., MIHALISKO, M.: Založení a řízení společnosti, společnost s ručením omezeným, komanditní společnost, veřejná obchodní společnost. ComputerPress Brno, 2005, 252 s. ISBN 80-251-0592-X. (CS)

Classification of course in study plans

  • Programme MGR Master's

    branch MGR-ŘEP , 1 year of study, winter semester, compulsory-optional

Type of course unit

 

Lecture

26 hod., optionally

Teacher / Lecturer

prof. Ing. Vojtěch Koráb, Dr., MBA

Syllabus

Course curriculum is related to the following topics:
1. Introduction to small business, history, basic terms, definitions and facts.
2. State of small business in the economy, external environment of small business.
3. System of small business support in the Czech Republic.
4. Business model of small company.
5. Start of small companies, business entities, business location,
6. Franchising, advantages and disadvantages of franchising concept, examples of franchising in the Czech Republic and in the world..
7. Business plan, small business strategy.
8. Model of small business growrth, stages and cirisis.
9. Management of family-owned companies, succession management in family business.
10. Resources management, small company limited marketing.
11. Financial aspects of small business, starting capital.
12. Small business bankruptcy, insolvency act.
13. New trends in entreprenurship, intrapreneurship, business networks, strategic alliances.

Exercise

13 hod., compulsory

Teacher / Lecturer

Ing. Veronika Bumberová, Ph.D.

Syllabus

Course curriculum is related to the following topics:
1. Introduction to problems, semester work definition.
Stage I: Design of feasibility study.
2. Self identification. Identification of area of possibilities.
Selection and evaluation of business possibilities.
3. Summary of feasibility study.
Stage II. Way of entry to the market.
4. Selection of appropriate forms for a small business.
Stage III: Business miniplan.
5. Management of resources in a small company.
Marketing plan of a small company.
6. Financial plan.
Presentation of semester works.
7. Graded curse-unit credits.