Czech

Not applicable.

Having participated on the subject, students will gain knowledge of applied psychology and sociology usable in bussiness and marketing.
The main orientation of the knowledge gained is focused on:
personal management
soft skills and understanding of the role of personality in bussiness and marketing, evaluation and management of enterprisess
Social groups, social dynamics, group leadership, sociogram analysis
Enterprise economics achievements and its social determination
Gender problematics, Senior employment problematics and how to solve it
Social communication in the organisation, its efectivity, misunderstandings and personal related problems
Workload problems and hardships, work effectivity, stress and its elimination

No special requirements

Not applicable.

Teaching is carried out through lectures that consist of interpretations of basic principles, methodology of given discipline, problems and their exemplary solutions.

Processing seminar tasks; final test

1. General Introduction. The importance of psychology and sociology in bussiness and marketing. The emergence and development of psychology as a science. Scientific methods in sociology used. General orientation in psychological disciplines.
2. Methods of detection and usage of psychological and sociological knowledge and its application in business and marketing.
3. Personality and the importance of personality traits in business. SWOT analysis.
4. People in social space, social behaviour, social interactions and their importance in a bussiness environment.
5. Social groups and their dynamics. Working groups and teams.
6. Communication, communication within the organization. Basic communication strategies and their application in business practice.
7. Basic communication skills and their usage: assertiveness, transactional analysis
8. Psychology of activities, human behaviour motivation. Effective cooperation with others.
9. People in the organization, organizational behaviour.
10. Conflicts and their solutions.
11. Stress and motivating factors at work.
12. Personal career and personal potential.
13. Quality of life, entrepreneurial way of life from the perspective of the broader social context, workaholism.

Not applicable.

Psychology and business; factors affecting positively and negatively the work performance

Not applicable.

Not applicable.

Not applicable.

Bedrnová, E., Nový, I. a kol.: Psychologie a sociologie v řízení firmy. Praha, Prospektrum 1994
Bedrnová,E. a kol.: Duševní hygiena a sebeřízení. Praha, VŠE 1996
Bělohlávek, F.: Organizační chování. Olomouc, Rubicon 1996
Bělohlávek, F.: Osobní kariéra. Praha, Grada 1994
Čakrt, M.: Typologie osobnosti pro manažery. Praha, Management Press 1996
Hayesová, N.: Základy sociální psychologie. Praha, Portál 2000
Khelerová, V.: Komunikační dovednosti manažera. Praha, Grada Publishing 1995
Plamínek, J.: Řešení konfliktů s umění rozhodovat. Praha, Argo 1994
Praško, J., Prašková, H.: Asertivně proti stresu. Praha, Grada 1996
SCHMEIDLER, Karel. Sociologie v architektonické a urbanistické tvorbě. Vyd. 2. Brno: Zdeněk Novotný, 2001, 292 s. : il., plány. ISBN 80-238-6582-X. (CS)
Vykopalová, H.: Sociální psychologie v kontextu komunikace. UP,Olomouc 2000

Not applicable.