Students are educated in the course about the system approach at the product creation considering the economic aspects, decision making tools and tools of the other, especially non technical disciplines leading to creation (design) of products with a high added value for a customer. The subject target is not to learn students business skills but to submit knowledge about selected economic, technical economic and marketing-strategic tools which can be really used in technical (designing and company’s) practice and business activities. To enable understanding of purposefulness of above mentioned tools in company’s practice, these tools and methods are taught related to company’s economy and market economy. The lectures are aimed at the integrated product development, company’s structure, company’s functions as well as at economy, assets and costs of a company. External aspects, if creating a product with a high added value – and there is no doubt that machine tools should be such products, and external aspects of the company’s functioning are the customer and generally the market. The course is completed with many practical examples resulting from company’s practice.