Course detail

Graphic Design History 1

FaVU-DEGD1Acad. year: 2019/2020

The course introduces graphic design chronologically and focuses on the history of visual communication from prehistory to the Industrial Revolution and rise of mass media. For each historical period, a link to the current practice of graphic design will be considered. History is not past, but something constantly accessible and available through information technology. A critical approach to graphic design history considers visual communication formats, their function, and purpose with respect to audiences, production, technology, distribution, reception, and interpretation.

Language of instruction

Czech

Number of ECTS credits

Mode of study

Not applicable.

Guarantor

doc. Mgr. Jan Zálešák, Ph.D.

Department

Department of Art History and Theory (KTDU)

Learning outcomes of the course unit

Students will get an overview of how visual communication has evolved and why is history still relevant today. They learn to perceive the context and to use critical approach both in graphic design practice and in reception and analysis of visual communication.

Prerequisites

Knowledge of general history and history of visual culture on the high school level.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Lectures accompanied with slides of reproductions of the key works are supported with class discussions.

Assesment methods and criteria linked to learning outcomes

A pdf presentation on the given topic in the range of 15 min is a condition of granting a credit. The subject, which has its roots in history, will be discussed in the context of today. Students attend the colloquium together and present their presentations. Part of the colloquium is also a discussion in the group.

Course curriculum

1. From Prehistory to Early Writing
2. Classical Literacy
3. Medieval Letterforms and Book Formats
4. Renaissance Design: Standardization in Print
5. Modern Typography and the Creation of the Public Sphere
6. The Graphic Effects of Industrial Production

Work placements

Not applicable.

Aims

The aim of the course is to enhance student's ability to perceive critically the relationship of the past to the present or the context (cultural, social, economic, political and aesthetic) in which visual communication originated and arises.

Specification of controlled education, way of implementation and compensation for absences

Attendance compulsory - 80%. In case of larger amount of unattended lessons, an extra written essay will be demanded.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Richard Hollis, Stručná historie grafického designu, Rubato, 2015.

Type of course unit

Lecture

26 hod., compulsory

Teacher / Lecturer

Mgr. Kateřina Přidalová

VUT

Faculties

University Institutes

Parts

Graphic Design History 1

Type of course unit