Přístupnostní navigace
E-application
Search Search Close
Course detail
FP-BBDAEAcad. year: 2019/2020
Business development presents ideas, initiatives, and activities to drive business forward and improve existing performance and effectiveness of small company. This includes increasing revenue, expanding business growth, increasing profitability by building strategic partnerships and taking strategic business decisions such as selling a business or selling franchise rights. Business appraisal can help identify business growth and development opportunities or, on the contrary, lead to the finding that some parts of the business do not work or that there is a lack of alignment between the company's internal environment and the outside environment.One of the biggest challenges in running a small business is when it comes to objectively assessing how a business is going. Business assessment provides a fair and impartial view that is needed to make strategic decisions about the direction of future business.Business development activities cover a variety of functions and areas, including sales, marketing, project management, product management, and supplier management. Networks, negotiations, partnerships and cost-saving efforts are also involved. All these different areas and activities are managed and aligned with business development goals.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Learning outcomes of the course unit
Prerequisites
Co-requisites
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
Course curriculum
Work placements
Aims
Specification of controlled education, way of implementation and compensation for absences
Recommended optional programme components
Prerequisites and corequisites
Basic literature
Recommended reading
Classification of course in study plans
branch BAK-ESBD , 3 year of study, summer semester, compulsory
Lecture
Teacher / Lecturer
Syllabus
Exercise