Course detail

History of Design 2 - winter

FaVU-DEDE2-ZAcad. year: 2020/2021

The course focuses on the history of graphic and industrial design from the World War II to present days. It deals mainly with the image or product which is multiplied in a mechanized way. It also focuses on the solitary creation and the overlaps of applied and free art to the period after the World War II. It refers to the prototype of designer activities in the traditional disciplines of handicraft and applied arts. It also refers to the origin of the designer´s profession during the first industrial revolution and to its further transformations.

Language of instruction

Czech

Number of ECTS credits

Mode of study

Not applicable.

Guarantor

Mgr. Vít Jakubíček

Department

Department of Art History and Theory (KTDU)

Learning outcomes of the course unit

Basic knowledge of developmental tendencies in the areas of industrial and graphic design and of their major issues and personalities.

Prerequisites

History of Design I.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Lecture, presentation of digital image database.

Assesment methods and criteria linked to learning outcomes

Exam conditions: passed written test based on explained topics, minimum result 80% .

Course curriculum

1. Graphic design and political and military propaganda (period of World War II).
2. Design of the late 1940s and of the 1950s.
3. Scandinavian design.
4. Hochschule für Gestaltung in Ulm and production of the Braun company.
5. Polish poster.
6. Graphic design in the 1950s in the USA - development of the concept of Corporate Identity.
7. Zdeněk Kovář and "Kovář´s school".
8. "Swiss school" in graphic design.
9.-10. Italian "elegant modernism" in industrial design.
11. Post-war Japanese graphic design.
12. Italian "new wave".

Work placements

Not applicable.

Aims

To obtain historic-theoretical background which can be used during the solution of practical tasks.

Specification of controlled education, way of implementation and compensation for absences

Lectures are optional.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Knobloch, I. - Vondráček, R.: Design v českých zemích 1900-2000: Instituce moderního designu (CS)
Kolesár, Z.: Kapitoly z dějin designu
Kolesár, Z.: Kapitoly z dejín grafického dizajnu (CS)
Meggs, P.B.: Meggs' History of Graphic Design
Sparke, P.: Století designu (CS)

Type of course unit

Lecture

26 hod., optionally

Teacher / Lecturer

Mgr. Vít Jakubíček

VUT

Faculties

University Institutes

Parts

History of Design 2 - winter

Type of course unit