English

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Knowledge - the student knows the issues of life cycles of organizations that define the position of enterprises at a certain stage, knows and defines the various stages of the diagnostic process and their application, defines and critically selects appropriate intervention methods and techniques that can be used and applied in selected situations, knows the principles of development business entity relations with interested interest groups.
Skills - the student acquires and processes relevant information from the organization environment, evaluates the potential of the company development in relation to possible cooperation with partners and investors in the environment, elaborates potential directions of development of the company and elaborates them into concrete interventions and links them to the company's goals. to solve problems, to contribute constructively to problem-solving and decision-making, to conduct a discussion to solve the problem and to find solutions, effectively use teamwork and apply management and leadership principles.
Competence - the student is able to comprehensively evaluate the current functioning of the company, decides on the selection of the most suitable analyzes, methods and approaches for data collection, is able to identify problems and challenges related to the management of the company, decides and chooses appropriate interventions based on feedback of information diagnosis, selects and implements the best Interventions for change with regard to the goals of a small company, proposes steps, actions and activities, including their transfer into practice, interprets the results of analyzes and information, evaluates the impacts of development interventions, creates and develops a team for complex business development project solutions.

This course is directly connected to the module of Competitiness and Communication of Small company in analyses used and assessing the development potential of the company.
An important part of the process of business assesment is collecting and analyzing data both inside and outside the company, so it is essential that students have the knowledge and skills of Applied Analytical Statistics and Market Research.

Not applicable.

The course will use different forms of learning approaches, which will be evaluated as active participation in the processing of tasks and team discussions to meet the conditions. Teaching at lectures is based on discussions on selected topics given by the lecturers whose aim is to critically evaluate management approaches and principles of business development and evaluate the broader context of business environment development and their impact on entrepreneurial activity.
Teaching at seminars takes the form of individual and team solutions, including team discussions representing group interaction. Teaching at the exercises requires teamwork and team discussions with the teacher and other members, which will be held at the seminars every week. Participation in team discussions deepens the understanding of small business organizational development. Students acquire the necessary skills and competencies in the form of communication at the owner or manager level in the company, communication in the team to solve complex projects. Students train the ability to solve problems and challenges, critically analyze and evaluate specific approaches and apply them in the context of their own business, formulate and present their ideas clearly.

The student must meet three criteria, which are interconnected and form a partial evaluation within the overall evaluation of the course. The student must actively participate in active processing, solutions and discussions in the following areas:
1. Training activities * (40%) - will take the form of discussions and processing solutions.
2. Final project (40%) - presentation and processing according to the choice of specialization.
3. Test of knowledge prerequisites (20%) - is based on the study of the content of the curriculum presented in lectures.
* Training activities = discussion sections, assignment processing (individuals / teams), case studies and workshops mean a "one-day block of activities" according to a time schedule (ongoing scoring activities)

1. Introduction – conditions, evaluation and time schedule of BDA course. Relevance of the issue and defining the concept of business development and assessment, proactive vs reactive, planned vs emergent approach to the issue.
2. The life cycles and normative models - biological concept of organizational development, pyramid of organizational development, recognizing the pain of growth. Different relationships with stakeholders in various phases of the organizational life cycle.
3. An internal and external context as stimulus for development - open systems model, alignment of strategic orientation and design components. Internal vs external orientation, life-style and growth-oriented small businesses.
4. Indroduction to business development model: plan-implement-execute-evaluate. Diagnostic analyse - diagnosis and assessment at organization, collecting and analysing diagnostic information and feedback. Overview of different analytical-research methods used in BDA process.
5. Design and implementation– techno-structural intervention, development of organizational structures, interventions in Human Resource Management, process interventions, strategic change interventions. Implementation and action planning.
6. Execute and evaluate - measurement and effectiveness of interventions, measuring organizational development intervention as feedback-loop.
7. Time for individual or teams preparation of the project – „off the job“
(Based on ongoing individual or teams consultation)
8. Project presentation and feedback-loop
9. Project presentation and feedback-loop
10. Test (exam), submission of a completely processed project

Not applicable.

The learning outcomes of the course is to connect and practical use the students' knowledge and skills gathering during their studies from managerial-economic areas with a comprehensive evaluation of the functioning of a small company and decisions about future strategic direction of business. The students through diagnostic analysis, assess the current state and running of the organization with regard internal and external context and identify the main issues and challenges related to the further directions and the need for change. Students propose appropriate solutions for further business development or improvement of current performance and effectiveness in selected area.
This subject does not address the seed, start-up phase or the preparation of a business plan for starting a completly new business venture. However, within the course it is possible to process a business development plan for an existing, established company within new business opportunities, challenges, diversification strategies, etc. The focus of the problem shifts to assessing potential in the company environment and availability of company resources and capabilities.
Students can apply knowledge and skills in the development of own business or be a part of multi-functional teams responsible for business development related to the preparation and implementation of changes in small as well in larger enterprises, or as external specialist in the form of 3th party consultancy.

Attendance at lectures is not controlled. Attendance at seminars is mandatory and controlled. The control of individual activities is performed in the form of evaluation of active participation in the processing of assignments, solutions and discussions. Presentation and defense of the final project is a mandatory part of the conditions for completing the course.

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Cummings Thomas and Worley Christopher. Organization Development and Change. 10th edition. Cengage Learning. 2014. 832 p. ISBN 1305143035. (EN)
Flamholtz, E. G., Randle, Y. Growing Pains: Building Sustainably Successful Organizations. 5th edition. John Wiley & Sons. 2016. 400 p. ISBN 1118916425. (EN)
Flamholtz, E. Randle, Y. Leading Strategic Change: Bridging Theory and Practice. Cambridge University Press. 2008. ISBN 1139471775. (EN)

Not applicable.