Přístupnostní navigace
E-application
Search Search Close
Course detail
FP-IBsmPAcad. year: 2020/2021
Course is focused on strategic management of complex company development in competitive environment. Course is based on modern concepts of strategy, strategic management and strategic competitiveness. Principles of company development in the context of various approaches to strategy, including hierarchical and alternative approach to strategic management, are explained. Course deals with topic of diversified and non-diversified companies. Process of strategic management is explained on the base of variable approaches to strategy and strategic goals formulation, methods of strategic analysis focused both on evaluation of position of company and potential of future development, evaluation of market conditions and formulation and implementation of strategy of goal oriented company development.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Offered to foreign students
Learning outcomes of the course unit
Prerequisites
Co-requisites
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
Course curriculum
Work placements
Aims
Specification of controlled education, way of implementation and compensation for absences
Recommended optional programme components
Prerequisites and corequisites
Basic literature
Recommended reading
Classification of course in study plans
branch MGR-Z , 1 year of study, winter semester, elective
Lecture
Teacher / Lecturer
Exercise