Course detail
Business Activities
FP-SopPAcad. year: 2020/2021
The course provides students with basic theoretical knowledge of business and business activities and is focused on general, as well as corporate levels. The course deals with the significance of business in the economy, its structure and functions. The theoretical aspects will be applied to practical examples from consumer and industrial markets.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Learning outcomes of the course unit
Prerequisites
Co-requisites
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
Proposal 10
Project 40
Test 100
Final evaluation of the subject is minimum 25% of the points from seminar (individual project) and minimum 50 points of the test. Condition for pass the subject is obtaining evaluation E (minimun 50 points after recalculation).
Course curriculum
2. Defining the business terminology. Stakeholders, corporate social responsibility.
3.The rules and regulations governing business activities. Legal forms of business establishments.Business categories, kinds and types.
4. Transformation of Czech trade, the European Union and a single internal market, competition law in the Czech Republic and the EU
5. Importance of business cooperation, networking, franchising, dominance and diversification of business enterprises
6. Historical development and consumer protection systems in business (world, Czech Republic, EU)
7. Business operations law, business assortment, identification and importance of packing
8. Territorial business strategies, analysis, selection and localization of trade. Economic, social and environmental impacts
9. Technology of wholesale and retail operations, space management
10. Economy and Management of a Business Enterprise
11. Personal management in trading company, education, trainning, and specifications.
12. Marketing of business activities, relation of marketing to business activity. Customers-oriented management of business activities.Latest development trends.
13. Business models and its designing, porcess of business model development, five stages of business model, evaluation, sources, sustainability.
Work placements
Aims
Specification of controlled education, way of implementation and compensation for absences
Activities for passing the course:
1. Attendance (minimum 4 seminars out of 6 seminars)
2. Team written project, its presentation and review
- preparation of market entry for the selected product or service.
- Projects for teams of 4-5 people.
3. Field research - field research (Detailed information - company letter and questionnaire will be posted in the news and delivered orally at lectures and exercises) the deadline for submission of completed questionnaires is the end of November electronically to the address of the seminar lecture - file (student_name_name_OP)
4. Lectures of practitioners (during the semester you will have the opportunity to visit lectured lectures of practitioners from abroad or abroad, which you will learn in the Actualities of the course)
5. The credit test at the given dates by the supervisor of the subject
Recommended optional programme components
Prerequisites and corequisites
Basic literature
HINDL, R.,. HOLMAN, R., HRONOVÁ,S., a kol. Ekonomický slovník1.vyd.C.H.BECK. Praha,2003. 519 s. ISBN 80-7179-819-3.
JANATKA, F. a kol. Obchod v rámci Evropské unie a obchodní operace mimo členské země EU. Praha: ASPI, 2004, 1.vyd. 296s. ISBN 80-7357-006-8.
KOTLER, P., KELLER, K., L. Marketing Managament. 12.vyd. Praha: Grada Publishing, 2007. 788 s. ISBN 978-80-247-1359-5.
MULAČOVÁ, V, MULAČ, P. a kol. Obchodní podnikání ve 21.století. Praha: Grada Publishing. 2013. ISBN 978-80-247-4780-4.
PRAŽSKÁ, L. JINDRA, J. a kol. Obchodní podnikání. Praha: Management Press, 2002, 2.vyd. 874s. ISBN 80-7261-059-7
PRAŽSKÁ, L., JINDRA, J. akol. Obchodní podnikání. Praha: Management Press, 2002, str.874, ISBN 80-7261-059-7.
VIESTOVÁ, K. Teória obchodu. Bratislava: Sprint vfra, 2001, 208s. ISBN 80-88848-88-1.
ZÁBOJ, M. Obchodní operace. 2010. [online] [cit. 2010/2011] Dostupné z http://is.muni.cz/do/1499/el/estud/pedf/ps09/obchod/web/pdf/Obchodni_operace-skripta.pdf
ZADRAŽILOVÁ, D., KHELEROVÁ, V. Management obchodní firmy. Praha: Grada Publishing, s.r.o., str.293, ISBN 80-85623-72-2
ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha: Grada Publishing, s.r.o. 2009. 240s. ISBN 978-80-247-2049-4.
Recommended reading
ČERNÝ, V. Prodejní techniky. Brno: Computer Press, 2003. 1.vyd. 470s. ISBN 80-079-37-4.
KLAPALOVÁ, Alena a Ladislav BLAŽEK. Nákupní podmínky v nákupních centrech v České republice. In Vedecká rozprava k téme "trh, obchod a individuálna spotreba". 1. vyd. Košice: Ekonomická univerzita v Bratislave, Podnikovohospodárska fakulta Košice, 2008. s. 20-27, 8 s. ISBN 978-80-225-2633-3.
LYKOVÁ, J. Jak organizovat a řídit úspěšný prodej. Praha: Grada, 2002. 1.vyd. 199s. ISBN 80-247-0205-3.
OSTERWALDER, A. a Y. PIGNEUR. Business Model Generation: A Handbook for Visionries, Game Chanfers, and…Canada: John Wileyand Sons. 2013. ISBN 978-0470-87641-1.
SCHIFFMAN, L., KANUK, L., L. Nákupní chování. Brno, 2004. 1.vyd. 633s. ISBN 80-251-0094-4.
Classification of course in study plans
- Programme MGR-SRP Master's 1 year of study, winter semester, compulsory-optional
Type of course unit
Lecture
Teacher / Lecturer
Syllabus
2. Defining the business terminology. Stakeholders, corporate social responsibility.
3.The rules and regulations governing business activities. Legal forms of business establishments.Business categories, kinds and types.
4. Transformation of Czech trade, the European Union and a single internal market, competition law in the Czech Republic and the EU
5. Importance of business cooperation, networking, franchising, dominance and diversification of business enterprises
6. Historical development and consumer protection systems in business (world, Czech Republic, EU)
7. Business operations law, business assortment, identification and importance of packing
8. Territorial business strategies, analysis, selection and localization of trade. Economic, social and environmental impacts
9. Technology of wholesale and retail operations, space management
10. Economy and Management of a Business Enterprise
11. Personal management in trading company, education, trainning, and specifications.
12. Marketing of business activities, relation of marketing to business activity. Customers-oriented management of business activities.Latest development trends.
13. Business models and its designing, porcess of business model development, five stages of business model, evaluation, sources, sustainability.
Exercise
Teacher / Lecturer
Syllabus
1. Practicing the topics of lectures1-3, project assignment.
2. Practicing the topics of lectures4-6, consultations on project proposal sheets
4. Practicing the topics of lectures7-9, submission of projects
5. Practicing the topics of lectures10-13, consultations on presentations and
evaluation projects
6. Presentation of projects