Course detail

Visual Communication Techniques

FAST-BGB038Acad. year: 2020/2021

The subject provides basic knowledges of an architect’s work presentation, of graphic, model and other techniques used for grasping and communicating the creative idea of an architectonic work and its presentation to the professional and non-professional public.

Language of instruction

Czech

Number of ECTS credits

3

Mode of study

Not applicable.

Guarantor

prof. Ing. arch. Jiljí Šindlar, CSc.

Department

Ústav architektury (ARC)

Learning outcomes of the course unit

Student will manage the goal of the subject, i.e. skills in communication by visual means, graphic arts, model presentation, utilized materials, surface treatment, exhibition design techniques, scenographic procedures.

Prerequisites

The subject partly applies the knowledges and skills acquired in the fine arts and interior design seminars. Its character is interdisciplinary and with design studios requiring presentation of partial outputs by means of the up-to-date forms of communication between an architect and the public.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Not applicable.

Assesment methods and criteria linked to learning outcomes

Not applicable.

Course curriculum

1. Significance of graphic and model expression of the creative idea /inclusive design space/
2. Development of the presentation techniques – history, the present, the future
3. Ideological basis of approach to the expression of a creative design
4. Two-dimensional forms of presentation of the creative idea
5. Materials for work in the 2D system, public presentation – the exhibition design
6. Three-dimensional model technique
7. Scenography in the exhibition design – libretto, skript, documentation for the implementation of
exposure /exposition, execution, documentation/
8. Materials and techniques for the work on 3D models
9. Working procedures in the treatment of model materials
10. Surface treatment of graphic and model materials
11. Contemporary presentation systems – forms of a creative work presentation
12. Excursion – manufacturing and execution of expositions on Brno Exhibition Grounds
13. Excursion – scenography (fair exposition, theatre, TV)

Work placements

Not applicable.

Aims

Skills in communication by visual means, graphic arts, model presentation, utilized materials, surface treatment, exhibition design techniques, scenographic procedures.

Specification of controlled education, way of implementation and compensation for absences

Extent and forms are specified by guarantor’s regulation updated for every academic year.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Not applicable.

Recommended reading

Not applicable.

Classification of course in study plans

  • Programme BPC-APS Bachelor's 3 year of study, summer semester, compulsory-optional

Type of course unit

 

Lecture

26 hod., optionally

Teacher / Lecturer

prof. Ing. arch. Jiljí Šindlar, CSc.

Syllabus

1. Significance of graphic and model expression of the creative idea /inclusive design space/ 2. Development of the presentation techniques – history, the present, the future 3. Ideological basis of approach to the expression of a creative design 4. Two-dimensional forms of presentation of the creative idea 5. Materials for work in the 2D system, public presentation – the exhibition design 6. Three-dimensional model technique 7. Scenography in the exhibition design – libretto, skript, documentation for the implementation of exposure /exposition, execution, documentation/ 8. Materials and techniques for the work on 3D models 9. Working procedures in the treatment of model materials 10. Surface treatment of graphic and model materials 11. Contemporary presentation systems – forms of a creative work presentation 12. Excursion – manufacturing and execution of expositions on Brno Exhibition Grounds 13. Excursion – scenography (fair exposition, theatre, TV)

Exercise

26 hod., compulsory

Teacher / Lecturer

prof. Ing. arch. Jiljí Šindlar, CSc.

Syllabus

1.-2. Dates for analysis 3.-6. Analyses of the implementations 7.-12. Visual presentation 13. Final evaluation of the results of the work