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Course detail
FP-IcinPAcad. year: 2021/2022
The course Competitive Intelligence provides students with the basic knowledge necessary to understand how to correctly and legally obtain the necessary information from a competitive environment, how to evaluate it well in order to add value to this information and thereby gain intelligence when this intelligence is a good basis for strategic decision making. of the top management of the company.It represents a compendium of knowledge necessary to perform the function of Competitive Intelligence process manager or company managers in general at all levels of management.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Learning outcomes of the course unit
Prerequisites
Co-requisites
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
Course curriculum
Introduction, definition of Competitive Intelligence (CI), basic concepts.
Method of Competitive Hypothesis Analysis (Step 1 - 4).Method of Competitive Hypothesis Analysis (Step 5 - 8).Method of Control of key assumptions.Intelligence process Competitive Intelligence - disadvantages of the intelligence cycle, definition of the intelligence process and its advantages, basic intelligence process CI (steps 1 - 4).Intelligence process Competitive Intelligence - CI CI (5 - 9 steps), five-phase reporting processSelected methods of Competitive Intelligence - Time analysis, Patent analysisCounter Competitive Intelligence (CCI) - business secrets of the company, information protection and confidentiality activities.Disinformation.Forms of Competitive Intelligence organization in a company. The most common causes of CI process failure, trends in CI development.
Work placements
Aims
Specification of controlled education, way of implementation and compensation for absences
Recommended optional programme components
Prerequisites and corequisites
Basic literature
Recommended literature
Elearning
Classification of course in study plans
Lecture
Teacher / Lecturer
Syllabus
Method of Competitive Hypothesis Analysis (Step 1 - 4).Method of Competitive Hypothesis Analysis (Step 5 - 8).Method of Control of key assumptions.Intelligence process Competitive Intelligence - disadvantages of the intelligence cycle, definition of the intelligence process and its advantages, basic intelligence process CI (steps 1 - 4).Intelligence process Competitive Intelligence - CI CI (5 - 9 steps), five-phase reporting processSelected methods of Competitive Intelligence - Time analysis, Patent analysisCounter Competitive Intelligence (CCI) - business secrets of the company, information protection and confidentiality activities.DisinformationForms of Competitive Intelligence organization in a company. The most common causes of CI process failure, trends in CI development.
Exercise
Ethics in Competitive Intelligence - codes of ethics, rule of harm, assignment of seminar paper.Analysis of competitive hypotheses - 1.part.Analysis of competitive hypotheses - 2.part.Control of key assumptions.
Modern concept of Competitive Intelligence.