Czech

Not applicable.

Students will understand the significance of business in the state economy; they will be able to recognize different types of business and business activities and with the help of an analysis choose a business activity suitable for different markets. Students will be able to apply their knowledge to the management of business activities taking into account the customers&; needs and wants.

Basic economic and management terminology and categories; market functioning; organization functions; management functions and elements; business environment, basics of social communication.

Not applicable.

The course is taught through lectures explaining the basic principles and theory of the discipline. Exercises are focused on practical topics presented in lectures. Lecture, presentation, managed disscussion, team work, project management.

The evaluation of the course takes into the consideration the systematic, ongoing work of the students. The final assessment is classified according to ECTS and will depend not only on the results of the written examination of knowledge, but also on the active participation of students in controlled lectures. The aim of the evaluation is to test the knowledge, abilities, and skills of students through the completion of the project and test. The total amount of the points is 150.
Proposal 10
Project 35
Research 5
Test 100
The final evaluation of the subject is a minimum of 25% of the points from the seminar (individual project) and a minimum of 50 points from the test. Condition for pass the subject is obtaining evaluation E (minimum 50 points after recalculation).

1. Business and its position in National Economy and in the EU. Role of business in the national economy.
2. Defining the business terminology. Stakeholders, corporate social responsibility.
3.The rules and regulations governing business activities. Legal forms of business establishments.Business categories, kinds and types.
4. Transformation of Czech trade, the European Union and a single internal market, competition law in the Czech Republic and the EU
5. Importance of business cooperation, networking, franchising, dominance and diversification of business enterprises
6. Historical development and consumer protection systems in business (world, Czech Republic, EU)
7. Business operations law, business assortment, identification and importance of packing
8. Territorial business strategies, analysis, selection and localization of trade. Economic, social and environmental impacts
9. Technology of wholesale and retail operations, space management
10. Economy and Management of a Business Enterprise
11. Personal management in trading company, education, trainning, and specifications.
12. Marketing of business activities, relation of marketing to business activity. Customers-oriented management of business activities.Latest development trends.
13. Business models and its designing, porcess of business model development, five stages of business model, evaluation, sources, sustainability.

Not applicable.

The main objective of the course is to familiarize students with basic terminology used in business, with different kinds and types of business activities, with legal forms of companies, as well as with development trends. Lectures emphasise practical application of the management of business activities in accordance with customers; needs and wants on consumer and industrial markets.

Monitoring of students’ individual work on the assigned tasks. If this condition is not satisfied, the tutor may set additional conditions or coursework if appropriate.
Activities for passing the course:
1. Team written project, its presentation, and review
- preparation of market entry for the selected product or service
- Projects for teams of 4-5 people
2. Research - Test of digital Maturity - (short form 2,5 points/complex form 5 points) Detailed information - will be posted in the news and delivered orally at lectures and exercises) the deadline for submission of completed questionnaires is the end of November
3. Lectures of practitioners (during the semester you will have the opportunity to visit lectured lectures of practitioners from abroad or abroad, which you will learn in the Actualities of the course)
4. The credit test at the given dates by the supervisor of the subject

Not applicable.

Not applicable.

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