Course detail
Entrepreneurial Practice 3
FP-BEPR3EAcad. year: 2021/2022
Subjects Entrepreneurial Practice 1,2,3 and 4 constitute a logical coherent unit, ensuring continuous development of entrepreneurial and managerial skills. Entrepreneurial Practice 3 focuses on knowledge and skills necessary in the stage of growth, development, and stabilization of the company. The key output is implementation of business sub-projects, where students will develop knowledge and skills connected with the business activity management. As the part of individual and team study plan, students will co-create their business specialization. Identically, these plans will help to control fulfilment of practical requirements. Link between practical training and ability to develop acquired knowledge is supported by workshops, developing areas corresponding with the current stage of life-cycle of the company. Thus, workshops will serve as a planned specialized development of people inside the company.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Learning outcomes of the course unit
Specific fields of development within Entrepreneurial Practice 3 are as follows: students will naturally develop their communication and leadership skills. Students will be improve acquired knowledge and skills regarding digital marketing, use of social media, and use of IT systems in the small company. Students will develop their competences in the area of business activities of the company. Students will gain experience as to the assessment of success rate of entrepreneurial activities.
Prerequisites
Co-requisites
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
Course curriculum
Workshop: digital marketing in the small company
Workshop: social media in the small company
Revision of individual and team plans of the practice
Revision of plan of company development
Elaboration and assessment of business projects
Preparation of new business projects
Week 5 to 8
Workshop: development of business activity and support to sale of the small company
Elaboration and assessment of business projects
Preparation of new business projects
Week 9 to 12
Workshop: innovations in the small company
Workshop: management in the small company
Elaboration and assessment of business projects
Preparation of new business projects
Week 13
Elaboration of final report
Innovation of business model
Defence of business projects and report on their course
Plan of future development of company activities
Work placements
Aims
Specification of controlled education, way of implementation and compensation for absences
Recommended optional programme components
Prerequisites and corequisites
Basic literature
HITT, M.A., IRELAND, R.D. and R.E. HOSKISSON. Strategic Management - Competitiveness and Globalization: Concepts and Cases. 12th ed. South-Western College Pub, 2017. 896 p. ISBN 978-1-305-50214-7.
Recommended reading
KAPFERER, J.N. The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity). 5th ed. Kogan Page, 2012. 512 p. ISBN 0749465158.
WÖRDEMANN, W., BUCHHOLZ, A. and N. WILEY. The Impossible Advantage: Winning the Competitive Game by Changing the Rules. 1st ed. Wiley, 2009. 220 p. ISBN 0470717122.
Classification of course in study plans
- Programme BAK-ESBD Bachelor's 3 year of study, winter semester, compulsory