English

Not applicable.

Of all faculties

Not applicable.

Work with graphs and matrices, mathematical expression of relationships, logical functions, computer literacy, a grasp of basic economic categories.

Not applicable.

The course is taught through lectures explaining the basic principles and theory of the discipline. Exercises are focused on practical topics presented in lectures.

Elaboration of seminar work on PC and the presentation of the outcome will be continuously checked throughout the semester in every seminar. Participation of the student in the seminars will be evaluated (with 40 points at maximum), as well as the successful completion of the assign task and its presentation (60 points at maximum). The minimum number of points necessary for awarding the course-unit credit is 70.If the student achieves less than 70 points, he/she will be assigned additional task to complete and present. It can be evaluated with 50 points at maximum. For being awarded the course-unit credit, it is essential to achieve 70 points at minimum for all tasks.Requirements for the examination: student submits a term paper prepared by the designer in the written test. A key requirement is the student's active knowledge of PC ie searching for the information entered on the internet, mastering the substance of lectures and literature.

1. Introduction to e-Commerce in Global Information Society
2. E-commerce system (market specifics, environmental characteristics, e-commerce models).
3. E-commerce infrastructure and its management (e-commerce infrastructure management with focus on risk management and key enabling technologies).
4. E-environment (the potential of the electronic environment and its analysis, ethics and safety issues).
5. E-commerce strategy (e-commerce strategy and its formulation, potential and constraints of electronic environment).
6. Importance of the supply chain and its management in the electronic environment.
7. E-procurement (electronic marketplaces and their importance in global companies).
8. Digital marketing and promotion (characteristics, tools and potential of the electronic environment in marketing context).
9. Customer and relationship management (CRM characteristics and application in electronic environment, analysis of potential customer).
10. Managing change when developing and implementing e-commerce.
11. Analysis and design of e-commerce (default analysis, process, data and functional modeling, UML, basic principles in creating e-commerce).
12. Implementation and optimization of e-commerce.
13. E-commerce security

Not applicable.

Hlavním cílem předmětu je, aby si studenti osvojili základní teoretické a především praktické znalosti nutné pro návrh, implementaci a následné řízení elektronického obchodování v podmínkách globální informační společnosti.
Studenti získají především znalosti systému a modelů elektronického obchodování, jakož i manažerských přístupů k jejich řízení, doplněné o dovednosti v oblasti návrhu, realizace a implementace elektronického obchodu s využitím prostředků ICT. Tyto dovednosti jsou podpořeny praktickou realizací elektronického obchodu s využitím dostupných platforem (Prestashop).

Control of results of independent work on the assigned tasks. In case of excused absence from seminars, an additional task is set and evaluated according to the criteria for awarding course-credit units.

Not applicable.

Not applicable.

CASTANO, A. P. PrestaShop Recipes: A Problem-Solution Approach. 1st ed. Havana: Apress, 2017. 218 p. ISBN 978-1-4842-2573-8.
CHAFFEY, D. Digital Business & E-Commerce Management. 6th ed. Strategy Implementation & Practice. 3rd ed. Trans-Atlantic Publications, 2014. ISBN 978-0273786542.
LAUDON, K. C. and C. G. TRAVER. E-commerce 2017: Business, Technology, Society. 13th ed. Boston: Pearson, 2017. 912 p. ISBN 978-0-13-460156-4.

ALHLOU, F. A. SHIRAZ and E. FETTMAN. Google Analytics Breakthrough: From Zero to Business Impact. 1st ed. Hoboken: John Wiley & Sons, 2016. 677 p. ISBN 978-1-119-14401-4.
CAMERON, D. HTML5, JavaScript, and JQuery : 24-Hour Trainer. Indianapolis: Wiley, 2015. 385 p. ISBN 978-1-119-00116-4.
SCHAFER, S. M. Html, Xhtml, and CSS Bible. 5th ed. Indianapolis: Wiley, 2010. 795 p. ISBN 978-0-470-52396-4.
SUEHRING, S. & J. VALADE. PHP, MySQL, JavaScript & HTML5 All-in-one for Dummies. New Jersey: John Wiley & Sons, Inc., 2013. 724 p. ISBN 978-1-118-21370-4.