Course detail
Principles of Entrepreneurship
FP-BPENEAcad. year: 2022/2023
Course serve basic demarcation of all entrepreneurship area from the point of view theory as well as practice. Course concentrate on the company life curve, i.e. from decision making of potential future entrepreneur about entrepreneurial activity, across process company creation and its management in the area of growth, until survival and decline.
The course consists of two parts in a ratio of 20:80. The first part will be taught by a Czech teacher and the second part will be taught by a foreign teacher.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Learning outcomes of the course unit
Skills: students will be able:
1. Criticaly analyse and evaluate entrepreneurial environment in global context.
2. Define, evaluate and choose appropriate form of entrepreneurial activity and to create business plan.
3. Analyse and evaluate position of the entrepreneurial entity on the market.
4.To formulate strategic goals and plans.
Competencies: students acquire basisc competencies necessary for creation of own company and the company future development.
Prerequisites
Co-requisites
Planned learning activities and teaching methods
Due to the security situation in the Czech Republic and the Rector's or the Dean's Directive, teaching may be conducted in electronic form. Teaching conditions will be explained to students in a lecture or exhibited in the news of the subject.
Assesment methods and criteria linked to learning outcomes
1. Active participation and course unit credit.
2. Successful passing of final exam.
3. The final grade will be related to the evaluation of both parts of the course in a ratio of 20:80.
Students are encouraged to continuously study the lectured material. The form of the exam will depend on the epidemiological situation.
Individual study plan: students who have an approved Individual Study Plan will actively cooperate in the preparation of a team business plan for obtaining course unit credit.
Recognition of a subject from a foreign university of study as the subject Principles of Entrepreneurship is governed by the Directive of the Dean of the Faculty of Business and Management and is assessed by the subject guarantor.
Course curriculum
1. Introduction to entrepreneurship, historical view on business.
2. Small business in the economy and their functions.
3. Innovation in business and the economy.
4. Basic stones of successful entrepreneurship, business process and its stages.
5. Entrepreneur, his/her features and self-evaluation, an intrapreneur.
6. Decision-makinmg process on setting-up a new business, selecting a place for business.
7. Establishing of a new business, Franchising concept.
8. Business plan. Parts of the business nmodel.
9. Management of the start-up pfase of the new business, management of resources of the new enterprise.
10. Business Growth Management.
11. Company internacionalisation.
12. Family business.
13. Business maturity, business sale, bankruptcy, warning signs, decline and fall.
Work placements
Aims
Specification of controlled education, way of implementation and compensation for absences
Recommended optional programme components
Prerequisites and corequisites
Basic literature
BYGRAVE, William D a Andrew ZACHARAKIS. Entrepreneurship. Hoboken: John Wiley, 2008. ISBN 978-0-471-75545-6. (EN)
HISRICH, Robert D a Michael P PETERS. Entrepreneurship. 4th ed. Boston: Irwin/McGraw-Hill, 1998. ISBN 0256234787. (EN)
Recommended reading
Classification of course in study plans
Type of course unit
Lecture
Teacher / Lecturer
Syllabus
1. Introduction to entrepreneurship, historical view on business.
2. Small business in the economy and their functions.
3. Innovation in business and the economy.
4. Basic stones of successful entrepreneurship, business process and its stages.
5. Entrepreneur, his/her features and self-evaluation, an intrapreneur.
6. Decision-makinmg process on setting-up a new business, selecting a place for business.
7. Establishing of a new business, Franchising concept.
8. Business plan. Parts of the business nmodel.
9. Management of the start-up pfase of the new business, management of resources of the new enterprise.
10. Business Growth Management.
11. Company internacionalisation.
12. Family business.
13. Business maturity, business sale, bankruptcy, warning signs, decline and fall.
Exercise
Teacher / Lecturer
Syllabus
2. Assessment of self-evaluation, strength and weakness, uniqueness. Generate ideas for future business
3. Evaluation of ideas and self-evaluation penetration. Marketplace ranking, who will be the customer, what can be done for future customers.
4. Selection of the appropriate business entity. Creating a business model
5. Creating a business plan. Business management during growth, survival, or decline
6. Internationalize or Stay in Domestic Markets? Choice of exit strategy
7. Engaging family members in business