Czech

Not applicable.

Ability of critical work with text, basic orientation in visual culture and graphic design.

The condition for granting the credit is active participation in teaching and fulfillment of assigned tasks (reading texts and writing essays). In the case of online teaching, also regular online communication.
Compulsory attendance - an unexcused absence on one teaching block is tolerated.

Strengthening students' ability to critically perceive the cultural, social, economic, political and aesthetic contexts in which visual communication emerged and emerges.
Students develop critical thinking about the field, which is crucial for both graphic design practice and reception and visual communication analysis.

Not applicable.

Not applicable.

Nicholas Mirzoeff, Jak vidět svět, Artmap, 2015.
Richard Hollis, Stručná historie grafického designu, Rubato, 2015.

Frank Whitford, Bauhaus, Rubato, 2015.
Helen Armstrong (ed.), Digital Design Theory: Readings from the Field, Princeton Architectural Press, 2012.
Helen Armstrong (ed.), Graphic Design Theory: Readings from the Field, Princeton Architectural Press, 2009.
Jana Průšová, Vznik a vývoj písma, Jana Průšová, 2017.
Johanna Drucker & Emily McVarish, Graphic Design History. A Critical Guide, Pearson, 2013.
Malcolm Barnard, Graphic Design as Communication, Routledge, 2013.
Pavla Pauknerová (ed.) & Richard Jaros (ed.), Nejen kruhy. Vizuální přístupy v zobrazování dat a informací, Vysoká škola uměleckoprůmyslová, 2017.
Pavla Pečínková & Lada Hubatová-Vacková & Martina Pachmanová (eds.), Věci a slova, Vysoká škola uměleckoprůmyslová, 2014.
Philip B. Meggs & Alston W. Purvis, History of Graphic Design, Wiley, 2016.
Radim Vondráček & Iva Knobloch (eds.), Design v českých zemích 1900 – 2000, Academia, UPM, 2016.
William T. Mitchell, Teorie obrazu, Karolinum, 2016.
Zdeno Kolesár, Kapitoly z dějin designu, Vysoká škola uměleckoprůmyslová, 2009.