Course detail
Small And Medium-Sized Enterprises
FP-RdpPAcad. year: 2023/2024
The aim of the course is to provide students with specialisation studies in the management of the student's privately owned small businesses. Students will be informed about the philosophy of small and medium-sized enterprises and their positions in the economic system. Attention will be also paid to the management, marketing and financial aspects of small and medium-sized enterprises.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Entry knowledge
Rules for evaluation and completion of the course
1. Active participation in the seminars, which will be checked by the teacher - max. 100 points.
2. Completing a semester work in a defined term - max. 100 points.
3. Succesful passing of test - 100 points.
4. Total amount of points required for a graded curse-unit credit has to be higher than 250 points.
Checking of individual study results on engaged tasks. In the case of excused absence, the teacher may set in justified cases a make-up condition, usually working out of a partial task.
Aims
Students will know all aspects connected with founding of own small company, including respective issues from marketing, HRM and finance of small companies. Students will be able to run business actively, e.g. to found and manage a small company.
Study aids
Prerequisites and corequisites
Basic literature
SRPOVÁ, J. V. ŘEHOŘ a kol. Základy podnikání. Teoretické poznatky, příklady a zkušenosti českých podnikatelů. Praha: Grada, 2010. ISBN 978-80-247-3339-5. (CS)
VEBER, J., SRPOVÁ, J. a kol. Podnikání malé a střední firmy. Praha: Grada, 2005. ISBN 80-247-1069-2. (CS)
Recommended reading
Classification of course in study plans
Type of course unit
Lecture
Teacher / Lecturer
Syllabus
1. Introduction to small business, history, basic terms, definitions and facts.
2. State of small business in the economy, external environment of small business.
3. System of small business support in the Czech Republic.
4. Business model of small company.
5. Start of small companies, business entities, business location,
6. Franchising, advantages and disadvantages of franchising concept, examples of franchising in the Czech Republic and in the world..
7. Business plan, small business strategy.
8. Model of small business growrth, stages and cirisis.
9. Management of family-owned companies, succession management in family business.
10. Resources management, small company limited marketing.
11. Financial aspects of small business, starting capital.
12. Small business bankruptcy, insolvency act.
13. New trends in entreprenurship, intrapreneurship, business networks, strategic alliances.
Exercise
Teacher / Lecturer
Syllabus
1. Introduction to problems, semester work definition.
Stage I: Design of feasibility study.
2. Self identification. Identification of area of possibilities.
Selection and evaluation of business possibilities.
3. Summary of feasibility study.
Stage II. Way of entry to the market.
4. Selection of appropriate forms for a small business.
Stage III: Business miniplan.
5. Management of resources in a small company.
Marketing plan of a small company.
6. Financial plan.
Presentation of semester works.
7. Graded curse-unit credits.