Course detail
Theory of Marketing
FP-RtmarDEAcad. year: 2023/2024
The course is oriented towards presentation of current marketing knowledge, with special focus to strategic marketing, services marketing and international marketing issues.
Language of instruction
Mode of study
Guarantor
Department
Entry knowledge
Rules for evaluation and completion of the course
The course is organised and led in accordance to study plan concerned.
Aims
The course contribute to increasing the students´ knowledge in selected aspects of current marketing knowledge
Study aids
Prerequisites and corequisites
Basic literature
Zeithaml, V.A., Bitner, M.J. Services marketing (EN)
Recommended reading
Classification of course in study plans
- Programme DSP-E Doctoral
branch DSP-ŘEP-E , 2 year of study, summer semester, compulsory-optional
branch DSP-ŘEP-E , 2 year of study, winter semester, compulsory-optional - Programme DSP-KS-E Doctoral
branch DSP-ŘEP-KSE , 2 year of study, summer semester, compulsory-optional
branch DSP-ŘEP-KSE , 2 year of study, winter semester, compulsory-optional