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FP-BMAREAcad. year: 2023/2024
A marketing approach to business is a prerequisite for ensuring the long-term prosperity of firms in the market economy. Knowledge and application of marketing is one of the pillars of a successful company.The subject of the subject is to clarify and to use the practices of marketing practice based on current theoretical assumptions.The course is in an interactive form in which the students gradually process a specific marketing project for the selected company. Within the part-time part of the course, the preparation of the projects will be presented and discussed in successive steps. In addition to the full-time part of the course, students will work independently on projects.
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branch BAK-ESBD , 1 year of study, winter semester, compulsory
branch BAK-Z , 1 year of study, winter semester, elective
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