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Course detail
FP-OciPAcad. year: 2023/2024
The course is focused on obtaining of information about competition in legally and ethically way. The aim of the course is to provide students theoretical foundations and methodology necessary for obtaining of information about competition in legally and ethically way. Emphasis is placed on learning the procedures for the analysis of the information obtained as a basic procedure.
Language of instruction
Number of ECTS credits
Mode of study
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Department
Entry knowledge
Rules for evaluation and completion of the course
Aims
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Basic literature
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Classification of course in study plans
Lecture
Teacher / Lecturer
Syllabus
1. Introduction, definition of CI, basic concepts CI.2. Background to CI.3. CI Intelligence Process. Basic Intelligence Process CI.4. A five-phase model of the Intelligence Process.5. ACH method - 1.part.6. ACH method - 2.part.7. ACH method - 3.part.8. Validation of Key Assumptions.9. Time analysis, patent analysis.10. Counter Competitive Intelligence - 1.part.11. Counter Competitive Intelligence - 2.part.12. The process of introducing CI in the enterprise.13. The most common mistakes in introducing CI into an enterprise.
Exercise
1. Ethics in Competitive Intelligence 2. Modern concept of Competitive Intelligence 3. Analysis of competing hypotheses - Part 1. 4. Analysis of competing hypotheses - Part 2. 5. Checking key assumptions. 6. Competitive Intelligence reporting audit. 7. Basic Counter Competitive Intelligence reporting process. Inclusion: presentation of the assigned topic and handing in the term paper