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FP-KdmPAcad. year: 2023/2024
The course puts empasis on the stutents´ acquisition of individual tools in digital marketing and social networking applications within the business. The course focuses on the use of digital marketing in connection with the launch of innovated products to the market. The course also aims at the use of system-analytical methods leading to innovations of product lines and optimization of attributes of individual innovated products or services in a shop.
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Students will be evaluated for the written project (max. 50 points) and oral examination ( colloquium - max. 50 points)Credit: The credit will be given on the basis of project preparation and its presentation. The topis will be focused on:- Optimization of digital marketing tools and social networks in connection with the marketing of innovative products.- Application of system-analytical methods leading to innovations of product lines and optimization of attributes of individual innovated products or services in order to increase the competitiveness of the business entity. A student can reach maximally 50 points.Examination: The exam will be focused on verifying the professional knowledge in written form. The exam will include the professional questions discussed at the lectures. A student can reach maximally 50 points.
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