Course detail

International Business

FP-ibPAcad. year: 2023/2024

The course is focused on the area of International business environment and trading. To explain characteristics of international environment and importance of international business; to characterize basic ideas and terminology, main subjects and organisations in international business; to introduce basic trade operations and managing of international business.

Language of instruction

English

Number of ECTS credits

Mode of study

Not applicable.

Guarantor

doc. PhDr. Iveta Šimberová, Ph.D.

Department

Institute of Management (ÚM)

Offered to foreign students

Of all faculties

Entry knowledge

Basic economic categories, computer literacy, basics of company management, methods of financial analysis, bank and insurance companies operations.

Rules for evaluation and completion of the course

Evaluation of module is based on meeting the following activities and points:

Activities Points
Credit: (min 50 points)

Proposal of the final project 10 p
Active participation on seminars and lectures 30 p
Project 60 p

Exam: writing exam 100 p (min 50 points to pass subject)

Proposal of the Individual Project (sample of PIP will be in the News of Subject) 10
Individual Project 60
Active Participation on recommended Lectures and Seminars (2 online consultation, Power Point presentation) 30
Exam: writing exam 100 p (min. 50 points to pass the subject)

Criteria of project evaluation (in %) are:
• Theoretical background of selected theme 30%
• Quality of theme solving, keeping of required content, originality to the theme (own opinions practicality, case study) 40%
• Formal requirements (graphic form, literature citations and quotations, maintaining the desired range) 30%
Control of results of independent work on the assigned tasks, assignments, team projects and so on. In case of excused absence from seminars, an additional task is set and evaluated according to the criteria for awarding course-credit units.

Aims

The objective of the course is to make students familiar with the significance of international trade, with its forms, with export and import operations and with versatility of trade. The students should also master arrangement of commitment relations, types of selected international contracts, system of domestic rules and regulations, typical international customs and selected types of contracts and delivery terms. Also dealt with is concluding of contracts with foreign partners, means of payment and fulfilling commitments in international trade.
Students will be acquainted with proceedings at export and import operations of companies, with concluding of contracts and with payment terms relating to these operations. They will master the terminology of international trade and processes of managing and financing business operations of entrepreneurial subjects on international markets and possibilities of international trade financing.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

GRIFFIN, R. W., PUSTAY, M. W. International Business. 6th Edition, Pearson Education, 2010. ISBN-10: 1-40-825916-8.
RUGMAN, A. M., COLLINSON, S. International Business. 6th Edition, FT Prentice Hall, 2012. ISBN-10: 0-273-76097-1
RUGMAN, A. M, HODGETTS, R. M. International Business. 3rd inter.ed. Prentice Hall. ISBN 0-273-67374

Type of course unit

Lecture

26 hod., optionally

Teacher / Lecturer

doc. PhDr. Iveta Šimberová, Ph.D.
Alexander Bramerdorfer
Ing. Markéta Bednářová

Syllabus

A.The World´s Marketplaces
1. Introduction to International Business (Business Explanation of Module Outline & Course Expectations)
2. Regional and Global Strategy, Multinational Enterprise, the Triad, Non-Triad
3. Global Marketplaces and Business Centres, Legal, Technological, Political Forces and the Role of Culture
B. International Environment
4. International Trade and Investment Theory
5. Formulation of National Policies
6. International Cooperation among Nations
C. Managing International Business
7. Strategies for Analysing and Entering Foreign Markets
8. International Strategic Alliances
9. Exporting, importing and countertra (discussion on exporting as one of the most common mode of entry in international expansion, and popular choice for SMEs internationalisation)
10. Organization Design and Controlling for International Business and Managing Behaviour
D. Managing International Business Operations
11. International Marketing
12. International Operations Management
13. International Human Resource Management

Exercise

13 hod., compulsory

Teacher / Lecturer

doc. PhDr. Iveta Šimberová, Ph.D.

Syllabus

The content of the exercises is to practice lecture topics and to work out tasks:
A.The World´s Marketplaces
1. Introduction to International Business (Business Explanation of Module Outline & Course Expectations)
2. Regional and Global Strategy, Multinational Enterprise, the Triad, Non-Triad
3. Global Marketplaces and Business Centres, Legal, Technological, Political Forces and the Role of Culture
B. International Environment
4. International Trade and Investment Theory
5. Formulation of National Policies
6. International Cooperation among Nations
C. Managing International Business
7. Strategies for Analysing and Entering Foreign Markets
8. International Strategic Alliances
9. Exporting, importing and countertra (discussion on exporting as one of the most common mode of entry in international expansion, and popular choice for SMEs internationalisation)
10. Organization Design and Controlling for International Business and Managing Behaviour
D. Managing International Business Operations
11. International Marketing
12. International Operations Management
13. International Human Resource Management

Elearning

eLearning: currently opened course

VUT

Faculties

University Institutes

Parts

International Business

Type of course unit