Course detail
Strategic Competitiveness Management
FP-EscmPAcad. year: 2023/2024
Course is focused on strategic management of development of company implementing strategy based on strategic goals orientation and developing own strategic competitiveness. Course is based on modern concepts of strategic competitiveness and theories of brand management. Principles of development of competitiveness based both on hierarchical and alternative approaches to strategic management. Concepts of strategic competitiveness development based on brand development theories with focus on customer value creation and differentiation. Strategic management process as complex approach based on variable approaches to strategy and strategic goals formulation and methods of strategic analysis. Analysis are focused on evaluation of company position and potential of company evaluation, and evaluation of competitive environment. Formulation and implementation of strategy based on goal orientation and strategic competitiveness development.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Entry knowledge
Rules for evaluation and completion of the course
- Case study is evaluated a maximum of 40 points according to the level of processing
- The final test has two parts. The first part has 10 questions with optional answers. The second part has two open questions. There will be only one correct answer for questions with optional answers. The correct answer is evaluated by 2 points, wrong answer -1 point and no response 0 points. Open questions are evaluated each max. 20 points. The maximum score for the test is 60 points. Time for the first part of test ) questions with optional answers) is 20 minutes. Time for the second part of test (open questions) is 60 minutes. No materials can be used for the first part of the test. The second part of the test (open questions) is “open book”.
Students solve in teams one of the specified variant case study, individually defined topic is possible. The composition of the teams, chosen case study and name of the company should be sent electronically by the end of the fifth week of the semester. Particular company can be chosen only by one team within semester and course. Particular focus of the case study is gradually solved in exercises according to the timetable. The study addresses the strategic aspects of the behavior of individual companies in those sectors, or frames on the strategic analysis of the company and strategy formulation of the company. The study is presented and defended in the term specified by timetable – see news. Students have to hand over a written feasibility study in the form surname_surname_....doc or surname_surname_....pdf. Use surname of team members for name of file. These documents must be submitted one week before presentation. Late submission will be penalized tearing down 10 points from the total score. Processing, delivery and presentation of case studies is also a condition for granting credit.
In the case of poor results of case presentation (less than 10 points) students can prepare new extra case instead of it. The best possible evaluation for this new extra case would be 20 points. Term of presentation will be set up individually.
The maximum number of points, at 100% fulfillment of the two conditions, is 100. The final classification is based on the number of points and is in line with ECTS. Students have to obtain at least 50 points in sum to pass the course. In case of insufficient number of points, or the need to obtain a better assessment, students have the opportunity to use oral exam.
Attendance at lectures and seminars is required as well as studying of basic literature. Control is in teacher’s competence. The attendance at the presentation and defence of project is compulsory.
Aims
Students will learn to apply strategic principles on all levels of company management. Student will be familiar with approaches and methods needed for the complex evaluation of market environment and company potential. Students will learn key approaches interconnecting formulation and implementation of strategy of development of company based on the development of own strategic competitiveness.
Study aids
Prerequisites and corequisites
- compulsory prerequisite
Cross Cultural Issues in the European Human Resource Management - compulsory prerequisite
Understanding Global and European Business Environment
Basic literature
HITT, M.A., IRELAND, R.D., HOSKISSON, R.E. Strategic Management -Competitiveness and globalization: Concepts.11th ed. South-Western College Pub, 2014. ISBN 1285425189
KAPFERER, J.N. The New Strategic Brand Advanced Insights and Strategic Thinking Management: Advanced Insights and Strategic Thinking (New Strategic Brand)
Recommended reading
JOHNSON, G., SCHOLES, K. Cesty k úspěšnému podniku. Praha: Computer Press, 2000. ISBN 80-7226-220-3.
MALLYA, T. Základy strategického řízení a rozhodování. Praha: Grada Publishing, 2007. ISBN 978-80-247-1911-5.
MINTZBERG, QUINN, GHOSHAL The Strategic Management Process.Revised European Edition. Prentice Hall Europe 1998, ISBN 0-13-675984-X.
PORTER, MICHAEL E. Competitive Advantage. First Free Press Export Edition: Free Press 2004. SBN: 0-7432-6087-2.
PORTER, MICHAEL E. Competitive Strategy.First Free Press Export Edition: Free Press 2004. SBN: 0-7432-6088-0.
ZICH, R. Koncepce úspěchuschopnosti Konkurenceschopnost - vítězství, nebo účast v soutěži?. Monografie. Monografie. Brno: Akademické nakladatelství CERM, 2012. 125 s. ISBN: 978-80-7204-818- 2.
Classification of course in study plans
- Programme MGR-EBF Master's 1 year of study, summer semester, compulsory