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FP-IBbrmPAcad. year: 2023/2024
The aim of this module is to develop and present an individual research project using research methods that apply to the knowledge acquired during the lectures. The student should individually investigate either a practical problem in the selected company or conduct research in the field. Then pass the exam at the end of the semester. Student individually chooses a research topic or an issue that will be processed through the chosen research strategy and methods, especially with regard to her/his potential focus of the diploma thesis. The topic can be focused on the analysis of a problem within the company, e.g. in the field of management, marketing or strategic management. Student should then collect relevant information from the company's environment and, based on it, critically analyze the current situation and propose further solutions to a specific managerial or strategic problem. Or the student can conduct research in the field in the field of opinions, attitudes of individuals on a selected topic or the behavior of customers, companies, etc.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Entry knowledge
Rules for evaluation and completion of the course
Students will have to defend their research (max. 100 points) on the selected topic for the exercise. The project (100 points) will be evaluated: literature review 20 points, research strategy 30 points, processing and interpretation of results 30 points, formal and graphic elements of the project 20 points.To get a credit, you need a min. 60 points.The final exam (100 points) will consist of a written part containing 4 open questions. Each question is rated for a maximum of 25 points. To successfully complete the course, the student must obtain at least 50 points. The resulting evaluation is then determined according to the scale:And 90-100 pointsB 80-89 pointsC 70-79 pointsD 60-69 pointsE 50-59 pointsF less than 49 points
Completion of the course for students with individual studies: students will only work on a research project according to the assignment specified in the course updates.
Attendance at lectures is recommended, as is study literature. Control is the responsibility of the lecturer. During the semester, the teacher will check:
Week 4: checking the selection of the thesis topic
Week 7: checking the selection of the research topic and the methods used
Week 12: presentation of the research project
Aims
Learning outcomes can be characterized as:
a) Description of the research process and proposal of the research scheme.b) Defining the state of scientific knowledge, describing the state of the company's surroundings and the situation in the company.c) Definition of data sources and methods of their collection for secondary research.d) Data collection methods in primary research.e) Presentation and defense of research results
Study aids
Prerequisites and corequisites
Basic literature
Recommended reading
Classification of course in study plans
Lecture
Teacher / Lecturer
Syllabus
Content of lectures:1. Research in business, scientific thinking, research process, research design, research timing, errors and critical points in research.2. Diet of scientific knowledge.3. Sources and data collection in secondary research. Data collection methods in primary research.4. Quantitative approach, qualitative approach, discussion of research results.5. Elaboration of the so-called Research Report.6. Research presentation - presentation and defense of research results.
Exercise
Seminars:1. Introduction to seminars - organizational aspects, generating research ideas. Definition and purpose of research, time management of research, bottlenecks of the research process.2. Qualities of a good researcher - deciding on a research approach and choosing a research strategy.3. Collection of research data - conducting research, secondary research. Research data collection, primary research: observation, interviews, questionnaires.4. Analysis and interpretation of research results - qualitative approach. Analysis and interpretation of research results - quantitative approach.5. Consultation on research topics.6. Presentation of the research project.