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Course detail
FP-IBinmPAcad. year: 2023/2024
Course is focused on international marketing strategies with focus on B-2-B and technology markets. Concentration is also on the practical business examples and case-studies related.Main focus of the course is in the following topics:• marketing environment in national, international and global perspective• The history and current trends in the process of internationalization and business globalization• Major approaches to the analysis of the marketing environment in the international scope• Marketing mix / extended marketing mix and its use in the international marketing • Practical planning, execution and control of the marketing strategy in the international economic conditions• Practical preparation of the marketing plan to enter new international market
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Offered to foreign students
Entry knowledge
Rules for evaluation and completion of the course
The evaluation will consist of assessment of the processing and presentation of team project - the foreign market entry plan and verbal exam, aimed at assessment of understanding international marketing methods and principles. The course grading is as follows:- active participation at lectures (10%)- team project and its presentation (50%)- verbal exam (40%)
Aims
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Prerequisites and corequisites
Basic literature
Recommended reading
Elearning
Classification of course in study plans
branch MGR-Z , 1 year of study, summer semester, elective
Lecture
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Exercise