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FP-IcinPAcad. year: 2023/2024
The course Competitive Intelligence provides students with the basic knowledge necessary to understand how to correctly and legally obtain the necessary information from a competitive environment, how to evaluate it well in order to add value to this information and thereby gain intelligence when this intelligence is a good basis for strategic decision making. of the top management of the company.It represents a compendium of knowledge necessary to perform the function of Competitive Intelligence process manager or company managers in general at all levels of management.
Language of instruction
Number of ECTS credits
Mode of study
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Department
Entry knowledge
Rules for evaluation and completion of the course
Credit: presentation of the assigned topic and handing in the term paper.
Exam: The exam can have either: a) a written form. The student receives two questions for which he has a limited time to answer. The exam is classified according to the ECTS scale. b) form of test through e-learning. The exam is classified according to the ECTS scale. Students will be informed about the form of the exam at the beginning of the semester.Completion of the course for students with individual study:Credit: elaboration of a semester work, which will be sent to the lecturer.Exam: The exam can have either: a) a written form. The student receives two questions for which he has a limited time to answer. The exam is classified according to the ECTS scale. b) form of test through e-learning. The exam is classified according to the ECTS scale. Students will be informed about the form of the exam at the beginning of the semesterCompletion of the course in distance form:Credit: elaboration of semester work.Exam: test through e-learning. The exam is classified according to the ECTS scale.
Checking the results of independent work on assigned tasks.
Aims
Study aids
Prerequisites and corequisites
Basic literature
Recommended reading
Elearning
Classification of course in study plans
Lecture
Teacher / Lecturer
Syllabus
Introduction, definition of Competitive Intelligence, basic terms
The origins of Competitive Intelligence
Competitive Intelligence intelligence process
Disinformation - definition, types, detection and identification
Disinformation - analysis
Counter Competitive Intelligence (CCI) – business secrets of the company, protection of information, secrecy of activity
Counter Competitive Intelligence (CCI) - CCI's core intelligence process
Method Analysis of competing hypotheses (steps 1-4)
Method Analysis of competing hypotheses (steps 5-8)
Time analysis
Review of key assumptions
Patent analysis
The most common causes of CI process failure
Exercise
Ethics in Competitive Intelligence
Forms of Competitive Intelligence organization
Competitive Intelligence Audit
Desinformation
Business secrets of the company
Trends in CI development