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FP-IcinKAcad. year: 2023/2024
The course Competitive Intelligence provides students with the basic knowledge necessary to understand how to correctly and legally obtain the necessary information from a competitive environment, how to evaluate it well in order to add value to this information and thereby gain intelligence when this intelligence is a good basis for strategic decision making. of the top management of the company.It represents a compendium of knowledge necessary to perform the function of Competitive Intelligence process manager or company managers in general at all levels of management.
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Rules for evaluation and completion of the course
Exam: The exam can have either: a) a written form. The student receives two questions for which he has a limited time to answer. The exam is classified according to the ECTS scale. b) form of test through e-learning. The exam is classified according to the ECTS scale. Students will be informed about the form of the exam at the beginning of the semester.Completion of the course for students with individual study:Exam: The exam can have either: a) a written form. The student receives two questions for which he has a limited time to answer. The exam is classified according to the ECTS scale. b) form of test through e-learning. The exam is classified according to the ECTS scale. Students will be informed about the form of the exam at the beginning of the semesterCompletion of the course in distance form:Exam: test through e-learning. The exam is classified according to the ECTS scale.
Checking the results of independent work on assigned tasks.
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Elearning
Classification of course in study plans
Guided consultation in combined form of studies
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Syllabus
Introduction, definition of Competitive Intelligence, basic termsThe origins of Competitive IntelligenceCompetitive Intelligence intelligence processDisinformation - definition, types, detection and identificationDisinformation - analysisCounter Competitive Intelligence (CCI) – business secrets of the company, protection of information, secrecy of activityCounter Competitive Intelligence (CCI) - CCI's core intelligence processMethod Analysis of competing hypotheses (steps 1-4)Method Analysis of competing hypotheses (steps 5-8)Time analysisReview of key assumptionsPatent analysisThe most common causes of CI process failure