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Course detail
FP-SpmKAcad. year: 2023/2024
Modern conception of marketing, basic presumptions for its application, basis of marketing conception in business and its realization tools. Marketing mix. Marketing company strategy. Marketing features in basic market segments.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Entry knowledge
Rules for evaluation and completion of the course
The overall point assessment in the subject is divided as follows:
Active participation in lectures 10 points, preparation of a team project and its defense 50 points, completion of an e-learning course 30 points and an e-learning test 10 points.
Aims
Study aids
Prerequisites and corequisites
Basic literature
Recommended reading
Elearning
Classification of course in study plans
specialization MTS , 1 year of study, summer semester, compulsoryspecialization STM , 1 year of study, summer semester, compulsory
Guided consultation in combined form of studies
Teacher / Lecturer
Syllabus