Course detail

Price theory

FAST-DV71Acad. year: 2023/2024

General price theories as part of economical theory. Benefit theory. Demand theory. Value theory. Value and price. Productional function and costs. Cost curves. Cost analysis. Theory of price in differet competitional settings. Pricing policy in company. State pricing policy. Market protection. Price regulation. Price and total balance of economical system. Inflation. Cost analysis of inflation. Price indexes. Price manner in time. Price parity. Price of currency. Currency rates.

Language of instruction

Czech

Number of ECTS credits

8

Mode of study

Not applicable.

Guarantor

doc. Ing. Alena Tichá, Ph.D.

Department

Institute of Structural Economics and Management (EKR)

Entry knowledge

Macro and microeconomical problematics of appraisement of estate in general, companies’ manner at market, consumers’ possibilities of choice, model manner of market and price principles for subjects with aim to suceed and advance.

Rules for evaluation and completion of the course

Extent and forms are specified by guarantor’s regulation updated for every academic year.

Aims

To emphasize position of prizes in the whole economical course of evets in consecutiveness to macro and microeconomical problematics. Price as carrier of decision activity.
Knowledge of bases of economic price theory. Ability to focus on pricing policies.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Friedman David D.: Price Theory. Ohio 1986
Hanna, N., Dodge, H.R.: Pricing, Management. Management Press, Praha 1997
Kasan J., Fibírová J.: Ceny a cenová politika. Aleko 1991
McCloscey Donald N.: Aplikovaná teorie ceny. SPN Praha 1992

Recommended reading

Not applicable.

Classification of course in study plans

  • Programme D-P-C-SI (N) Doctoral

    branch FMI , 1 year of study, summer semester, compulsory-optional

  • Programme D-K-C-SI (N) Doctoral

    branch FMI , 1 year of study, summer semester, compulsory-optional

  • Programme D-K-E-CE (N) Doctoral

    branch FMI , 1 year of study, summer semester, compulsory-optional

Type of course unit

 

Lecture

39 hod., optionally

Teacher / Lecturer

doc. Ing. Alena Tichá, Ph.D.

Syllabus

1. Position of price and price levels in macroeconomics 2. Price and its function in microeconomic problematics 3. Theory of value and price 4. Theory of benefit and use of price 5. Costs and creation of price 6. Cost curves, cost analysis 7. Costs and price in accordace with branch economics 8. Price policy of state 9. Price policy of company 10. Market protection, touched legislation 11. Price regulation and its usability 12. Manner of prizes in time, currency rates 13. Price parity and its usability in EU