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FAST-DVB071Acad. year: 2023/2024
The subject deals with the interaction of costs, price, value and innovation. At first, the general price theory is discussed as part of economic theory and its application in various economic schools. Furthermore, it deals with innovations, their historical development in economic history and the importance of increasing the competitiveness of organizations and enterprises. Part of this is the teaching of selected methods for assessing the effectiveness of innovations. Types of innovation and different paths to innovation are discussed in relation to current legal documents of innovation policy at both EU and Czech level. The course also includes lessons on special forms of innovation management and innovations in the construction industry.
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Syllabus
1. Price and its functions. Price theory.
2. Pricing policy of the state. Pricing system. Pricing regulation.
3. Price indices. Inflation. Market protection.
4. Company pricing policy.
5. Cost and pricing.
6. Innovation. Innovation theory. Types of innovation. Innovative space.
7. Creativity, research and development as and source of innovation.
8. Strategy and innovation process in the enterprise.
9. Protection of industrial and intellectual property in the Czech Republic.
10. Valuation of industrial and intellectual property as intangible assets.
11. Measurement and evaluation of innovations. Costs and effects of innovation. Innovation index. Point of innovation balance.
12. Institutions and information system for innovation in the EU and the Czech Republic. EU Innovation Union.
13. EU and CR supporting innovation.