Czech

Not applicable.

Students are expected to have basic knowledge of methods used in planning, organizing, stimulation and control. They have to understand basic function of company. Knowledge of basic marketing methods is required.

Course-unit credit is awarded on the following three conditions - active participation in seminars, solving of case studies and elaboration of a final project. Participation in seminars is required. Three case studies will be solved during the semester. Students solve them in teams on lessons according to the timetable. They will choose one of these case studies and will work it out as a written report. Final project is solved in teams. Project has to be focused on strategic analysis of a company and on proposal of formulation of strategy and its realization. Project will be presented at lesson according to the timetable. Students will submit the project in a written form with presentation materials.
Only students who were awarded the course-unit credits can be accepted for the exam. Student has to demonstrate his/her ability to explain theoretical base and apply it in a wide context of practical applications. Exam is oral (15 minutes) with written preparation (15 minutes). For details see News
Attendance at seminars is required and controlled. If percentage of absences exceeds 10%, the absence can be compensated for via a knowledge test, solving of additional case study and/or elaborating of an additional final project. Attendance at lectures is not compulsory, but is recommended.

The objective of the course is to make students familiar with the strategic management process in market and competitive environment. The course is focused on explanation of analytical tools and possibility of their application and on formulation of strategy and its realization.
Students will have a clear idea of strategic management process and principals of strategic thinking. They will be made familiar with analytical tools intended for strategic analysis of external and internal factors. Students will learn the methodology of formulation of strategy based on hierarchical strategy structure - corporate, business, functional and horizontal strategy. Students will also learn the methods applied for selection, realization and evaluation of strategy.

Not applicable.

Not applicable.

KEŘKOVSKÝ, M. - VYKYPĚL, O. Strategické řízení. 1. vyd. Brno: VUT v Brně Fakulta podnikatelská, 1998. 157 s., ISBN 80-214-1111-2
PORTER, MICHAEL E. Konkurenční výhoda. Přel. V. Irgl. 1.vyd. Praha: Victoria publishing, a.s., 1993. 626 s. Přel. z: Competitive Advantage. ISBN 80-85605-12-0

COLLIS, D.J. - MONTGOMERY, C.A. Corporate strategy - Resources and the Scope of the Firm. 1st ed. McGraw-Hill, 1997. 764 p. ISBN 0-256-17894-1
JOHNSON, G. - SCHOLES, K. Cesty k úspěšnému podniku. Přel. Z. Strnad. 1. vyd. Praha: Computer Press, 2000. 803 s. Přel. z: Exploring Corporate Strategy. ISBN 80-7226-220-3
Johnson-Scholes: Corporate Strategy, , 0
Porter,M.: Konkurenční strategie, , 0