Course detail

Presentation Tools

FA-PRT-NEAcad. year: 2024/2025

The goal of the course is to gain overview of graphic tools and basic principles of graphic design (typography, layout, structure). Students will be able to produce their own graphic outputs for digital environment and print, to process the content and visual materials. They will acquire the methods for working in the Adobe graphic editors (Photoshop, Illustrator, InDesign) and their interconnections. They will learn to understand the interconnections between graphic design and architecture. The course will focus on understanding of processed topic, assignment, and the following selection of adequate means of expression and style.

Language of instruction

English

Number of ECTS credits

2

Mode of study

Not applicable.

Aims

The goal of the course is to gain overview of graphic tools and basic principles of graphic design. Students will be able to produce their own graphic outputs for digital environment and print, to structure a message, to process content and visual materials. They will learn to understand the interconnections between graphic design and architecture. The course will focus on understanding of processed topic, assignment, and the following selection of adequate means of expression and style.
Students will acquire:
  • overview of computer graphics in practice
  • basic skills of graphic design (typography, layout, structure)
  • methods of work in Adobe graphic editors (Photoshop, Illustrator, InDesign) and their interconnections
  • basics to prepare content and materials, to work with programmes and software, to production
  • information on graphic formats used in the practice
  • skills to present their own architectural works

Rules for evaluation and completion of the course

The regularly submited assignments are assessed.
Participation in at least six practicals is required; absences cannot be compensated, they could be only excused for serious reasons.
Upon the agreement with the teacher, the absences in the classroom can be compensated via online participation.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

BANN, David. The All New Print Production Handbook. Watson-Guptill, 2007. ISBN: 978-0823099924. (EN)
BRINGHURST, Robert. The Elements of Typographic Style: Versi. Vancouver, BC: Hartley & Marks, 2015. ISBN: 978-0881792126. (EN)
DAYTON, Linnea; DAVIS, Jack.Photoshop Wow! book.Praha: Computer Press, 2003. ISBN: 80-7226-719-1. (EN)
GERSTNER, Karl. Designing Programmes: Programme as Typeface, Typography, Picture, Method. Lars Müller Publishers, 2019. ISBN: 978-3037785782. (EN)
HOFMANN, Armin. Graphic Design Manual: Principles and Practice. Niggli Verlag, 2001. ISBN: 9783721200065. (EN)
KUNZ, Willi. Typography: Formation and TransFormation. Niggli Verlag, 1999. ISBN: 978-3721204957. (EN)
KUNZ, Willi. Typography: Macro and Microaesthetics. Arthur Niggli, 2000. ISBN: 978-3721203486. (EN)
MÜLLER-BROCKMANN, Josef. Grid systems in graphic design: a visual communication manual for graphic designers, typographers and three dimensional designers. Zürich: Niggli, 2012. ISBN: 978-3721201451. (EN)
RUDER, Emil. Typographie: A Manual of Design. Niggli Verlag, 2001. ISBN ?978-3721200430. (EN)
Application user guide to Photoshop. Adobe, 2022. Online: https://helpx.adobe.com/cz/photoshop/user-guide.html (EN)
Application user guide to Illustrator. Adobe, 2022. Online: https://helpx.adobe.com/cz/illustrator/user-guide.html (EN)
Application user guide to InDesign. Adobe, 2022. Online: https://helpx.adobe.com/cz/indesign/user-guide.html (EN)

Recommended literature

Not applicable.

Classification of course in study plans

  • Programme B_A+U Bachelor's 1 year of study, winter semester, compulsory

Type of course unit

 

Lecture

8 hod., optionally

Teacher / Lecturer

Exercise

16 hod., compulsory

Teacher / Lecturer