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FEKT-XPC-BENAcad. year: 2024/2025
The course focuses on characteristic features of professional business communication. Students will be introduced to the LSP language in common economic and business contexts. The course develops students’ general and business vocabulary as well as grammatical structures typical for technical language. The stress is put both on the development of communication skills and the ability to use the acquired knowledge actively as part of solving case studies that cover topical events.
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Number of ECTS credits
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Classification of course in study plans
specialization AUDB-TECH , 0 year of study, winter semester, electivespecialization AUDB-ZVUK , 0 year of study, winter semester, elective
specialization AUDM-TECH , 0 year of study, winter semester, electivespecialization AUDM-ZVUK , 0 year of study, winter semester, elective
Language exercise
Teacher / Lecturer
Syllabus
The following topics will be covered during the semester:I Business practice:1 Recruitment: job application, recruitment stages, digitalization and mobile technology in human resources 2 Management: functions of a management, characteristics of a good manager, managerial skills3 Company structure: types of company structure, acquisitions, mergers, building business relationships4 Negotiating: types of negotiations, negotiators' strategies, developing BATNA, cross-cultural negotiations5 Project management: project phases, tasks within each phase, possible risks and their solution6 Teamworking: team roles and responsibilities, effective teambuilding with focus on relevant communication skills7 Meetings: types of meetings, meeting techniques, attending and chairing a meeting, digital technologies8 Business informatics: corporate information systems and creating company websites 9 Marketing: market segmentation, marketing research, marketing mix, the role of digital media in advertising 10 Presentation skills: types of presentations and their structure, preparation, technical equipment, presentation in terms of multinational corporates II Cross-Cultural Business Behaviour:1 Managing: linear-active vs. multi-active vs. reactive cultures2 Team-working: individualist vs. collectivist cultures3 Presentations and meetings: monochronic vs. synchronic cultures4 Bargaining and negotiating: deal-focused (confrontational) vs. relationship-focused (harmonising)5 Business relationships and making small talk: specific vs. diffuse cultures 6 Attitudes to criticism: specific vs. diffuse cultures7 Attitudes to risk: high certainty avoidance vs. low certainty avoidance8 Meetings: consensus-oriented vs. results-oriented cultures9 Giving presentations: substance-oriented vs. style-oriented cultures, low context vs. high context cultures10 Questioning styles: direct vs. indirect cultures.