Přístupnostní navigace
E-application
Search Search Close
Course detail
FAST-CV77Acad. year: 2024/2025
The subject focuses on enhancing knowledge in the field of marketing processes and their practical application in business. Emphasis will be put on systematic processing approach to marketing. Attention will be paid to selected fields with the emphasis on successful use of marketing management. The main fields will be marketing research, six sigma marketing and additional fields of practical application of marketing tools.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Entry knowledge
Rules for evaluation and completion of the course
Aims
Study aids
Prerequisites and corequisites
Basic literature
Recommended literature
Lecture
Teacher / Lecturer
Syllabus
Exercise