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FP-SmapPAcad. year: 2024/2025
The subject focuses on enhancing knowledge of marketing processes and their practical application in strategic business. Emphasis will be put both on a systematic processing approach and on applying creative tools in marketing. Attention will be also paid to selected fields with the emphasis on successful use of strategic marketing management. The main fields will be creativity, marketing research, use of QFD in marketing and additional fields of practical application of marketing tools.
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