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FP-EscmPAcad. year: 2024/2025
Course is focused on strategic management of development of company implementing strategy based on strategic goals orientation and developing own strategic competitiveness. Course is based on modern concepts of strategic competitiveness and theories of brand management. Principles of development of competitiveness based both on hierarchical and alternative approaches to strategic management. Concepts of strategic competitiveness development based on brand development theories with focus on customer value creation and differentiation. Strategic management process as complex approach based on variable approaches to strategy and strategic goals formulation and methods of strategic analysis. Analysis are focused on evaluation of company position and potential of company evaluation, and evaluation of competitive environment. Formulation and implementation of strategy based on goal orientation and strategic competitiveness development.
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