English

Not applicable.

Students are expected to have basic knowledge of methods used in planning, organizing, stimulation and control. They have to understand basic function of company. Knowledge of basic marketing methods is required.

Evaluation of the course consists of two parts - the processing of the project dealing with the case study and exam written test with possibility of consequent oral examination. Scoring of each component is as follows:
- Case study is evaluated a maximum of 40 points according to the level of processing
- The final test has two parts. The first part has 10 questions with optional answers. The second part has two open questions. There will be only one correct answer for questions with optional answers. The correct answer is evaluated by 2 points, wrong answer -1 point and no response 0 points. Open questions are evaluated each max. 20 points. The maximum score for the test is 60 points. Time for the first part of test ) questions with optional answers) is 20 minutes. Time for the second part of test (open questions) is 60 minutes. No materials can be used for the first part of the test. The second part of the test (open questions) is “open book”.
Students solve in teams one of the specified variant case study, individually defined topic is possible. The composition of the teams, chosen case study and name of the company should be sent electronically by the end of the fifth week of the semester. Particular company can be chosen only by one team within semester and course. Particular focus of the case study is gradually solved in exercises according to the timetable. The study addresses the strategic aspects of the behavior of individual companies in those sectors, or frames on the strategic analysis of the company and strategy formulation of the company. The study is presented and defended in the term specified by timetable – see news. Students have to hand over a written feasibility study in the form surname_surname_....doc or surname_surname_....pdf. Use surname of team members for name of file. These documents must be submitted one week before presentation. Late submission will be penalized tearing down 10 points from the total score. Processing, delivery and presentation of case studies is also a condition for granting credit.
In the case of poor results of case presentation (less than 10 points) students can prepare new extra case instead of it. The best possible evaluation for this new extra case would be 20 points. Term of presentation will be set up individually.

The maximum number of points, at 100% fulfillment of the two conditions, is 100. The final classification is based on the number of points and is in line with ECTS. Students have to obtain at least 50 points in sum to pass the course. In case of insufficient number of points, or the need to obtain a better assessment, students have the opportunity to use oral exam.

Attendance at lectures and seminars is required as well as studying of basic literature. Control is in teacher’s competence. The attendance at the presentation and defence of project is compulsory.

Students will learn application of strategic principles in all levels of company management. Students will learn approaches and method of strategic analysis for needed for complex evaluation of market environment and company potential. Students will learn key approaches required for formulation and implementation of company development strategy based on strategic competitiveness development and strategic brand development.
Students will learn to apply strategic principles on all levels of company management. Student will be familiar with approaches and methods needed for the complex evaluation of market environment and company potential. Students will learn key approaches interconnecting formulation and implementation of strategy of development of company based on the development of own strategic competitiveness.

Not applicable.

COLLIS, D.J., MONTGOMERY, C.A.: Corporate Strategy - Resources and the Scope of the Firm
HITT, M.A., IRELAND, R.D., HOSKISSON, R.E. Strategic Management -Competitiveness and globalization: Concepts.11th ed. South-Western College Pub, 2014. ISBN 1285425189
KAPFERER, J.N. The New Strategic Brand Advanced Insights and Strategic Thinking Management: Advanced Insights and Strategic Thinking (New Strategic Brand)

GRANT, R.M. Contemporary strategic analysis. 6th ed. Blackwell Publishing, 2008. 482 p. ISBN 978-1-4051-6309-5.
JOHNSON, G., SCHOLES, K. Cesty k úspěšnému podniku. Praha: Computer Press, 2000. ISBN 80-7226-220-3.
MALLYA, T. Základy strategického řízení a rozhodování. Praha: Grada Publishing, 2007. ISBN 978-80-247-1911-5.
MINTZBERG, QUINN, GHOSHAL The Strategic Management Process.Revised European Edition. Prentice Hall Europe 1998, ISBN 0-13-675984-X.
PORTER, MICHAEL E. Competitive Advantage. First Free Press Export Edition: Free Press 2004. SBN: 0-7432-6087-2.
PORTER, MICHAEL E. Competitive Strategy.First Free Press Export Edition: Free Press 2004. SBN: 0-7432-6088-0.
ZICH, R. Koncepce úspěchuschopnosti Konkurenceschopnost - vítězství, nebo účast v soutěži?. Monografie. Monografie. Brno: Akademické nakladatelství CERM, 2012. 125 s. ISBN: 978-80-7204-818- 2.