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FP-SMANAcad. year: 2024/2025
Course is focused on strategic management of complex company development in competitive environment. Course is based on modern concepts of strategy, strategic management and strategic competitiveness. Principles of company development in the context of various approaches to strategy, including hierarchical and alternative approach to strategic management, are explained. Course deals with topic of diversified and non-diversified companies. Process of strategic management is explained on the base of variable approaches to strategy and strategic goals formulation, methods of strategic analysis focused both on evaluation of position of company and potential of future development, evaluation of market conditions and formulation and implementation of strategy of goal oriented company development.
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