Czech

Not applicable.

Students are expected to have basic knowledge of methods used in planning, organizing, stimulation and control. They have to understand basic function of company. Knowledge of basic marketing methods is required.

Evaluation is based on points from the project, its defence and points from written exam combined with oral examination. Score can be as following:
• Evaluation of continuous work at seminars – up to 60 points, required minimum is 20 points. Specific tasks are evaluated in individual seminars.
• Project defence – up to 40 points – based on team discussion. Students must prove both practical knowledge of solved problem and knowledge of theoretical background.
• Exam – written with oral examination – up to 100 points

Written exam with oral examination
Two open tasks, each is evaluated 50 point. Exam is open book type. Oral examination follows written part. Maximum of points is 100.
Project elaboration and project defence
Project is solved in teams (3 – 8 members). Students can choose either analytical or complex project -for detailed specification see e-learning. Students must establish team, define the project goal and submit the specification of assignment until 6th week of semester. One consultation, at least, is compulsory before submission.
Final defence is planned for two last weeks of semester and first two weeks of exam period – for specification see e-learning (three options: without defence, defence with submited project, defence without project submition). Time reserved for on defence is 60 – 120 minutes. Whole team must participate. Missing members must come individually. Whole project must be submitted one week before the defence - electronic version, pdf file (use surname of one management member as file name). The defence test both practical knowledge of solved problem and knowledge of theoretical background. Whole team is evaluated. Peer evaluation of team members can be part of evaluation.
Penalization:
Late project submission: -10b
Late assignment submission: -10b
Final mark follows from number of points and respect ECTS. Retakes are defined by Study and Examination Code.

ISP:
- exam as described
The attendance at seminars is required, at least on consulting meeting focused on assignment is required and one consulting meeting focused on project solution. The attendance at the defence of project is compulsory. The attendance at lectures is recommended.

Course is focused on explanation of strategic management as a fundamental point of complex strategic development of company.
Students will learn application of strategic principles on all company management levels. Students obtain knowledge of approaches and methods of strategic analysis for complex evaluation of market environment and company potential. Students will be familiar with key approaches combining formulation and implementation of strategy of development of company.

Not applicable.

Not applicable.

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