Course detail

Business Management Theory

FP-troDAcad. year: 2024/2025

The course is built on an interdisciplinary basis, synthesizing knowledge and scientific approaches of business management concepts, providing tools and scientific research methods for analysis / research of trends / techniques and organizational forms of business management and efficiency of the functioning of entities on the domestic and international market. The aim of the course is critical assessment and solution of complex problems of business entities and their systems, synthesis of information and opinions on development trends and problem solving proposals that extend or redefine existing knowledge and present new approaches to solving new situation in business entities and their systems management. creating and redefining business models, analyzing the dynamics of sustainable business model innovations from the perspective of the entity's life cycle, and dynamically capturing changes and trends in business models.

Language of instruction

Czech

Mode of study

Not applicable.

Guarantor

doc. PhDr. Iveta Šimberová, Ph.D.

Department

Institute of Management (ÚM)

Entry knowledge

Not applicable.

Rules for evaluation and completion of the course

The examination includes the elaboration of a written scientific project (100 points). The exam will take the form of a discussion and defense of presented solutions and methodological approaches on a selected topic methodologically related to the thematic focus of the dissertation. Teaching will take the form of individually managed work of PhD students.

Aims

The course objective is to acquaint students with classic as well as the latest approaches in the field of creating business models. To familiarize them with their applications in selected industries, to define the possibilities of their dynamics and innovations in relation to the changing environment and trends, taking into account the acquisition of the necessary scientific methods and procedures suitable for the given area of research.
To obtain the knowledge in capturing industry trends influencing the effects of sustainable innovation and performance. To ability to respect the potential of both vertical and horizontal integrated solutions, the success of trends in selected industries, opening up opportunities for businesses in these industries to learn, develop, adapt and respond to the changing digital world to compete in a competitive market environment. The ability to apply acquired knowledge in selected industries.

Study aids

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

AMIT, R., ZOTT, Ch. Creating Value Through Business Model Innovation. MIT Sloan Management Review, 2012, 53(3), pp. 41-49.
BOONS, F., LÜDEKE-FREUND, F. Business Models for Sustainable Innovation: State of the Art and Steps Towards a Research Agenda. Journal of Cleaner Production, 2013, Vol. 45, pp. 9-19. Available at: http://www.sciencedirect.com/science/article/pii/S0959652612003459.
CLAUSS, T. Measuring business model innovation: conceptualization, scale development, and proof of performance. R&D Management, 2017, 47(3), pp. 385-403.
DEMIL, B., LECOCQ, X. Business Model Evolution: In Search of Dynamic Consistency Long Range Planning, 2010, 43, pp. 227-246 Retrieved from: http://www.elsevier.com/locate/lrp.
OSTERWALDER, A., PIGNEUR, Y. 2010. Business model generation: A handbook for visionaries, game changers and challengers, p. 288, New Jersey: John Wiley & Sons.
ZOTT, CH., AMIT, R. 2010. Business models design: An activity system perspective. Long Range Planning, 43(2-3), p. 216-226. http://www.elsevier.com/locate/lrp. DOI 10.1016/j.lrp.2009.07.004

Recommended reading

Not applicable.

Classification of course in study plans

  • Programme DSP-ŘEP Doctoral 2 year of study, summer semester, compulsory-optional
    2 year of study, winter semester, compulsory-optional
  • Programme DSP-ŘEP-KS Doctoral 2 year of study, summer semester, compulsory-optional
    2 year of study, winter semester, compulsory-optional

Type of course unit

 

Guided consultation

10 hod., optionally

Teacher / Lecturer

doc. PhDr. Iveta Šimberová, Ph.D.

Syllabus

Objective of the course in terms of learning outcomes and competences. The aim of the course is to acquaint students with the classic and the latest approaches in the field of business modeling. To explain and define applications of the approaches in selected industries. To characterize possibilities of Business Models dynamics and innovation in relation to the changing environment and trends.To use of sophisticated analytical tools and forecasts for processing of the theoretical and application issues of the solving research projects.

Content of course
Theoretical approaches to creating business models;
Analyzing the dynamics of sustainable business model innovation from a business lifecycle perspective;
Dynamic underpinning changes and trends in the business model of companies in selected industries;
Morphological analysis to create prototypes of sustainable innovations of the business model applicable to the selected industry;
Use of other sophisticated analytical tools, statistical and mathematical modeling, predictive application of business models in selected industries;

Learning outcomes of the course unit
To obtain the knowledge in capturing industry trends influencing the effects of sustainable innovation and performance. To ability to respect the potential of both vertical and horizontal integrated solutions, the success of trends in selected industries, opening up opportunities for businesses in these industries to learn, develop, adapt and respond to the changing digital world to compete in a competitive market environment. The ability to apply acquired knowledge in selected industries.