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FP-MBAD-606Acad. year: 2024/2025
Marketing management is a business discipline that focuses on practical application of marketing techniques and management of marketing resources and company activities. The module offers an overview of marketing theories and practical applications and allows students to understand consumer relationships in their context. During the module, marketing functions and basics of successful planning, strategies and marketing campaign control will be explained. Theoretical knowledge is supplemented by practical examples from real life. Last but not least topic is social networks and media as a marketing tool.
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