Students will be acquainted with the process of strategic management in a company and principles of strategic thinking. They will be acquainted with analytical procedures for strategic analysis of internal and external factors. The module presents theoretical basis for defining company strategy. Students will learn to effectively formulate and implement strategies that will lead the company to success and growth. They will learn how to formulate strategies based on the hierarchical structure of strategies - corporate, business, functional and horizontal strategies. Case studies of multinational companies as well as small and medium-sized companies will help develop their managerial skills.