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FSI-HSM-KAcad. year: 2024/2025
Strategic management in the market economy and competitive environment is a crucial aspect of company success. Decision about strategy, if the selected strategy should lead the company to the required target, has to be based on solid strategic analysis. Only on this base, the management can generate possible solutions, choose and implement an optimal variant. Within the process of strategic management, the management of a company considers factors such as available resources, mission and goals, eternal and internal environment of company. Strategy created and understood this way can represent a good basis for ensuring the competitiveness of a company.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Entry knowledge
Rules for evaluation and completion of the course
Course-unit credit is awarded on the following three conditions - active participation in seminars, solving of case studies and elaboration of a final project. Participation in seminars is required. Three case studies will be solved during the semester. Students solve them in teams on lessons according to the timetable. They will choose one of these case studies and will work it out as a written report. Final project is solved in teams. Project has to be focused on strategic analysis of a company and on proposal of formulation of strategy and its realization. Project will be presented at lesson according to the timetable. Students will submit the project in a written form with presentation materials. Only students who were awarded the course-unit credits can be accepted for the exam. Student has to demonstrate his/her ability to explain theoretical base and apply it in a wide context of practical applications. Exam is oral (15 minutes) with written preparation (15 minutes). For details see NewsAttendance at seminars is required and controlled. If percentage of absences exceeds 10%, the absence can be compensated for via a knowledge test, solving of additional case study and/or elaborating of an additional final project. Attendance at lectures is not compulsory, but is recommended.
Aims
The objective of the course is to make students familiar with the strategic management process in market and competitive environment. The course is focused on explanation of analytical tools and possibility of their application and on formulation of strategy and its realization.Students will have a clear idea of strategic management process and principals of strategic thinking. They will be made familiar with analytical tools intended for strategic analysis of external and internal factors. Students will learn the methodology of formulation of strategy based on hierarchical strategy structure - corporate, business, functional and horizontal strategy. Students will also learn the methods applied for selection, realization and evaluation of strategy.
Study aids
The study will be supported mainly by files available in e-learning in the form of powerpoint presentations from lectures, links to tutorial videos, and case studies. In addition, recommended literature.
Prerequisites and corequisites
Basic literature
Recommended reading
Classification of course in study plans
specialization STM , 2 year of study, summer semester, compulsory
Guided consultation in combined form of studies
Teacher / Lecturer
Syllabus
1. Popis a charakteristika procesu strategického řízení firmy, vize, mise a strategie firmy, hierarchie strategií, směry vývoje strategického řízení2. Analýza externích faktorů, členění okolí firmy, analytické nástroje pro hodnocení externích faktorů 3. Vývoj konkurence a konkurenčního prostředí4. Analýza interních faktorů, hodnotový řetězec, zdroje a kompetence, analýza portfolia, finanční analýza, formulace závěrů analýz - SWOT.5. Definování strategických cílů, definování strategických obchodních jednotek6. Firemní strategie, business strategie, funkční strategie, horizontální strategie7. Konkurenceschopnost firmy, konkurenční výhoda a její rozvoj, Porterovy generické strategie, konkurenční chování firem8. Alternativní přístupy k hodnocení konkurenční pozice firmy 9. Diverzifikace, integrace, akvizice, restrukturalizace, joint-venture, formy spolupráce firem, podnikatelské sítě10. Internacionalizace firmy11. Výběr strategie, faktory ovlivňující výběr, metody výběru12. - 13. Implementace a hodnocení strategie, strategická správa společnosti, organizační aspekty implementace strategie, strategic leadership
Guided consultation