Course detail
Marketing for Architects
FA-PRE-NEAcad. year: 2025/2026
The current architectural practice puts enormous demands on your presentation. In an environment of increasing competition, the architects chosen different communication strategies. Their observation, classification and critique the students realize aspects of the field, and navigate in the current market environment.
In the study programmes “Architecture and Urban Design” the course is part of the courses on tools.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Department
Entry knowledge
Rules for evaluation and completion of the course
Classified credit, the form provides for the Study and Examination Regulations and Dean BUT FA.
Compensation determined Study and Examination Regulations and Guidelines BUT Dean Faculty of Architecture.
Aims
Students will learn the skill of visual object scripting and improve their presentation skills ..
Study aids
Prerequisites and corequisites
Basic literature
BECKWITH, Harry. Selling the Invisible. A Field Guide to Modern Marketing. Little, Brown & Company, 2012. ISBN: 9780446672313. (EN)
BIELEFELD, Bert. Basics Architectural Presentation. Birkhäuser, 2014. ISBN 978-3-03821-527-1. (EN)
FRIED, Jason; HANSSON, David Heinemeier. ReWork: Change the Way You Work Forever. Vermilion, 2010. ISBN: 9780091929787. (EN)
GALLO, Carmine. The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience. McGraw Hill Professional, 2009. ISBN: 9780071636759. (EN)
HEINRICH, Michael. Basics Architectural Photography. Birkhäuser, 2008. ISBN 978-3-7643-8666-5. (EN)
KLEIN, Naomi. No logo : no space, no choice, no jobs. Fourth Estate, 2010. ISBN: 9780007340774. (EN)
KOTLER, Philip; KELLER, Kevin Lane. Marketing Management. Pearson Education Limited, 2015, 978-1292092621. (EN)
LEVINSON, Jay Conrad. Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business. Piatkus, 2007. ISBN: 9780749928117. (EN)
SCHILLING, Alexander. Basics Modelbuilding. Birkhäuser, 2006. ISBN 978-3-7643-7649-9. (EN)
THOMPSON, Don. The $12 Million Stuffed Shark. The Curious Economics of Contemporary Art. Aurum Press, 2012. ISBN: 1845134079. (EN)
Recommended reading
Classification of course in study plans
- Programme NE_A+U Master's
specialization --- (2023) , 1 year of study, winter semester, elective
- Programme BE_A+U Bachelor's 3 year of study, winter semester, elective
- Programme N_A+U Master's 1 year of study, winter semester, elective
2 year of study, winter semester, elective